1. ThinkAbout Communicating
The Business of Thinking®
The Business of Thinking
ThinkAbout Communicating

2. Whole Brain® Model D A B C LOGICAL ANALYTICAL FACT-BASED QUANTITATIVE
UPPER
LEFT D
UPPER
RIGHT
LOGICAL
ANALYTICAL
FACT-BASED
QUANTITATIVE
HOLISTIC
INTUITIVE
INTEGRATING
SYNTHESIZING
ORGANIZED
SEQUENTIAL
PLANNED
DETAILED
INTERPERSONAL
FEELING-BASED
KINESTHETIC
EMOTIONAL
LOWER
LEFT B
LOWER
RIGHT C
Whole Brain® and the four-color, four-quadrant graphic are registered trademarks of Herrmann Global.
© Herrmann Global 2013.

3. Introduction What do you communicate about?
Who do you communicate with?
How do you communicate?
Why do you communicate?
What often happens?
What goes wrong?

4. Everyday Communication
We do it all day, every day
We cannot exist without communicating
We communicate in many different ways
There are always at least two people involved — the sender and the receiver
Sometimes we have time to think about what we are going to say — other times we do not

5. C O M U N I A T
In the ThinkAbout Communicating Module we will discuss:
The impact that our thinking has on the way we communicate
The Whole Brain® Communicator to use when you have time to prepare
How to have a Whole Brain ® conversation when you have no time to prepare
How to talk from all 4 languages of the brain

6. Communicating is something we do all day, every day
A business cannot survive without effective communication
Most of the day-to-day business problems we face are communication problems, or are the result of poor communication
We communicate every day in a many different ways
Sometimes we have time to think about what we are going to say, other times we don’t
[Hidden slide] This is a duplicate – more or less – of slide 87.

7. How does your thinking affect the way you communicate?
How do the different quadrants communicate?
What are some of the characteristics of each quadrant?

8. ThinkAbout Communicating How do the 4 quadrants like to communicate?

9. ThinkAbout Communicating
Whole Brain® and the four-color, four-quadrant graphic are registered trademarks of Herrmann Global.
© Herrmann Global 2013.

10. How Do I Communicate? How do you like to communicate?
What sort of things do you do?
What don’t you do?
“ThinkAbout” your everyday communication. What does this tell you about how effective you are? What can you do to be more effective?

11. ThinkAbout Listening
Whole Brain® and the four-color, four-quadrant graphic are registered trademarks of Herrmann Global.
© Herrmann Global 2013.

12. How Do I Listen? How do you like to listen?
What sort of things do you do?
What sort of things don’t you do?
“Think About” your everyday communication. How effective are you as a listener? What can you do to be more effective?

13. Scenario 1 — Same-Quadrant
Communication between people within a quadrant: Free Flow and ‘same wave length’ — but can be competitive and tribal
My most preferred quadrant is:
Name someone who is in the same quadrant as you.
How do you the two of you communicate? A D B C
Whole Brain® and the four-color, four-quadrant graphic are registered trademarks of Herrmann Global.
© Herrmann Global 2013.

14. Scenario 2 — Compatible-Quadrant
Communication between people with same left or right dominance: Supportive, reinforcing — sometimes leads to a false sense of understanding
Name someone who is in a compatible quadrant with you.
How do you the two of you communicate? A D B C
Whole Brain® and the four-color, four-quadrant graphic are registered trademarks of Herrmann Global.
© Herrmann Global 2013.

15. Scenario 3 — Contrasting-Quadrant
Communication between people with same limbic or cerebral dominance: Additive, synergistic — difference in styles can be challenging
Name someone who is in a contrasting quadrant from you.
How do you the two of you communicate? A D B C
Whole Brain® and the four-color, four-quadrant graphic are registered trademarks of Herrmann Global.
© Herrmann Global 2013.

16. Scenario 4 — Cross-Quadrant
Communication between people from diagonally opposing quadrants: Complimentary but may be confrontational — misunderstanding can occur
Name someone who is in the cross- quadrant from you.
How do you the two of you communicate? A D B C
Whole Brain® and the four-color, four-quadrant graphic are registered trademarks of Herrmann Global.
© Herrmann Global 2013.

17. We tend to speak the language of our most preferred quadrant
This means that other people may not always understand us
We tend to listen from our most preferred quadrant
This means we may not always understand others
When you are not sure what language to speak, the best language is Whole Brain® language

18. Introducing: The Whole Brain® Communicator
Sometimes you have time to ‘ThinkAbout’ what you are going to say. Other times you do not. For example, a scheduled meeting or discussion gives you time to prepare; a chance or impromptu meeting does not.
The Whole Brain® Communicator is for when you do have time to think about what you are going to say.

19. The Whole Brain® Communicator
3 What
2 Why
What is your objective?
What do you want to achieve?
What must everyone know?
What are the key facts?
What facts back up what you are saying?
Are there any references/research?
How much time do you have?
Where it will occur?
What resources will you need?
How many people are involved?
What constraints are you under?
What approach will you use?
Who is the audience?
What do you know about them?
What is their profile—most/least preferred quadrants?
What language do they speak?
What are going to do to ensure they understand you? How do they like to listen?
Why are they involved?
Why are talking to them?
Why do they need to know?
Why is it important to them?
What other significant issues are involved?
What are the main points to get across?
The Whole Brain® Communicator
4 How
1 Who

20. Need to understand impact they have on profitability of business
3 What
2 Why
Need to understand impact they have on profitability of business
Main points to get across
Competitive market forcing
New work practices
Need to do things differently next year
Facts to get across?
Industry/Economy
Organizational Issues
Need to improve
The Whole Brain® Communicator
Explaining the Corporate Objectives to My Staff
Mostly long-term employees
Average age 45
Variety of profiles, mainly A/B
Tend to be conservative, production driven, concerned about output and quality
Series of small group meetings
Present facts, figures and big picture
Ask for commitment
Answer any questions openly
Do quickly, all in one week
e.g.
Industry/Economy
More competition
3 new players in market
$$$ against overseas markets
Organizational Issues
Sales 10%
Prices 8%
Production 5%
Quality 10%
4 How
1 Who

21. Plan and Prepare a Policy Statement
3 What
2 Why
The Situation:
Plan and Prepare a Policy Statement
4 How
1 Who

22. ChatAbout Topic List to Chose From Buying a house My career path
Starting my own business
Moving house
Building a house
The perfect Christmas
The family vacation
Educating the children
Getting married
A weekend away
My favorite possession
Doing the garden
My best birthday
The perfect dinner party
Going camping
Having children
Cleaning the house
The family finances
Asking someone to marry you
Writing a book

23. The Whole Brain® Communicator
3 What
2 Why
The Whole Brain® Communicator
4 How
1 Who

24. ThinkAbout Communicating
Whole Brain® and the four-color, four-quadrant graphic are registered trademarks of Herrmann Global.
© Herrmann Global 2013.

25. ThinkAbout Listening
Whole Brain® and the four-color, four-quadrant graphic are registered trademarks of Herrmann Global.
© Herrmann Global 2013.

26. Module Summary We speak from our most preferred quadrant.
We hear from our most preferred quadrant.
Communication works well when people have the same preferences.
Communication can become harder when people have different preferences.
The best communication tends to be whole brained.

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28. The Business of Thinking Series
Start Thinking
ThinkAbout Communicating
ThinkAbout Creative Thinking
ThinkAbout Decision Making
ThinkAbout Problem Solving
ThinkAbout Teams
ThinkAbout Your Customer