5. Champions for an AIDS-free generation Brand Characteristics Visionary Transformative (advocative) Heroic Inclusive Agile

6. Identity reinforces the brand characteristics

7. Colour reinforces the brand characteristics

8. Brand palette colours

9. Colour and identity Shows the versatility of a strong identity with other saturated colours proposed in brand palette.

10. Overview brochure Our strength is the name recognition and voice of our champions. The brochure list the names of our champions and boldly states our vision.

11. Overview brochure

12. Promo cards Cards announce individual champion talks. Printed on heavy duplex stock. Individual champions can autograph cards for attendees.

13. Business cards Printed 4-up so that each champion has 4 different colour card backs.

14. Typography The Champions identity and collateral material uses the ‘Impact’ and ‘Champion’ font families. Both are heavy, san-serif, condensed fonts as used in action event venues.