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The EAC Rebranding Task Force presents. The same organization The Editors’ Association of Canada Just…

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Presentation on theme: "The EAC Rebranding Task Force presents. The same organization The Editors’ Association of Canada Just…"— Presentation transcript:

1 The EAC Rebranding Task Force presents

2

3 The same organization The Editors’ Association of Canada Just…

4 Branches and TwigsUnilingualBilingual A new visual identity

5 A new colour palette Modern Bold Dynamic Primary Secondary

6 A new typography LATO (GOOGLE FONT) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

7 And voice For every organization with communication needs, there’s an EAC editor out there with the skills to satisfy. TARGET Messaging for specific audiences TONE Plays on words, creative, sense of humour TEXT APPEAL Use copy that attracts attention Editors enhance your message TEXTUAL REVOLUTION Effective communication in a cross-platform world CONSENSUAL TEXT Collaborative and cooperative Editors work with you and your ideas PRACTICE SAFE TEXT Use protection. Hire an editor.

8 Illustrations Fun Creative Alive

9 Ads and merchandise Brand expression

10 Website

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12 Brand expression Website (alternate slide) Untangle your communication.

13 Brand expression Internal web page (branch)

14 Brand expression Internal web page (branch seminar)

15 Brand expression Social media

16 Brand expression Social media

17 Reasons for rebranding? Because we need to be current and relevant! Because we need to increase membership. Because we need to retain a bigger percentage of memberships.

18 Because… it’s time!

19 Our position We are Canada’s only national editorial association.

20 Our mission To advance To support To educate To inform

21 Our message The three pillars: Market (recognition, jobs) Community & Networking (recruitment, retention, enhancing the profession) Best practices (training, education, excellence)

22 The Market Creating awareness for editorial services Providing awareness of markets Putting editors together with jobs Providing access to editors through the web

23 Community & Networking Being the hub for editors Sharing ideas and insights Linking between national, regional, local Networking through conferences and workshops

24 Best Practices Setting the standards for professional editing Supporting /advancing editors at various career stages Providing expertise, leadership and education Advocating for editors and the profession

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26 Editors Canada Task Force Leader: Melva McLean Members: Tina Dealwis, Marlene Dong (to Jan 2014), Namita Kumar, Andrew Wright NEC Reps: Gael Spivak (to Jan 2014), Moira White National Office Reps: Carolyn Burke and Michelle Ou

27 Editors Canada Task Force Contact: branding@editors.ca


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