1. Slide 1 Tomorrow’s Technology and You Chapter 13 E-Business © 2006 Prentice-Hall, Inc.

2. Slide 2 Chapter 13 Objectives Explore what we can learn from Jeff Bezos Explain e-commerce basics, with a focus on B2C. Explore some of the ethical issues of e- commerce © 2006Prentice-Hall, Inc.

3. Slide 3 What can we learn from Jeff Bezos ? (pp 473-474) What e-commerce company did he found? What was his motto? How well did the company perform in the first 5 years? What changed after 2000 and why? How is the company doing now? What services are offered by AWS? Who are the major competitors? What can we learn from Amazon? © 2006 Prentice-Hall, Inc.

4. Slide 4 Electronic Commerce Basics (p 475-490) What is e-commerce? What (and when) was the ‘dot-com bust’ what can we learn from this? How well is e-commerce doing today? Give examples of B2B, B2C, B2E & C2C e- commerce. What is M-commerce? For safe shopping on-line, what should I check at each step? © 2006 Prentice-Hall, Inc.

5. Slide 5 Succeeding at E-Commerce (p 490-496) Why do you care? How can you profit by: Disaggregation? The tips on p 491? ‘the Long tail’? Multiple payment options? Database-backed sites? SEO and pay per click advertising? Conversion optimization? Conversion optimization Web 2.0-based marketing tools? What is driving ‘freeconomics’? How might you profit? © 2006 Prentice-Hall, Inc.

6. Slide 6 Ethical Issues of E-Commerce (p 496-501) Why is ethics (as opposed to legality) vital to e- commerce? what examples prove the point? What should an e-commerce code of ethics include? if a company posts its policies on its web site, is this enough protection for consumers? What issues are raised by the new technologies mentioned on p 500? Where do you stand? What is your opinion on the questions raised on p501? © 2006 Prentice-Hall, Inc.