Presentation is loading. Please wait.

Presentation is loading. Please wait.

McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-1 BUSINESS DRIVEN TECHNOLOGY UNIT 4: Creating Collaborative Partnerships.

Similar presentations


Presentation on theme: "McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-1 BUSINESS DRIVEN TECHNOLOGY UNIT 4: Creating Collaborative Partnerships."— Presentation transcript:

1 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-1 BUSINESS DRIVEN TECHNOLOGY UNIT 4: Creating Collaborative Partnerships in Business UNIT FOUR OPENING CASE Amazon.com – Just a Click Away

2 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-2 Unit Four The chapters in this unit include: – Chapter Thirteen – Creating Collaborative Partnerships through E-Business – Chapter Fourteen – Enhancing Collaborative Partnerships – Chapter Fifteen – Outsourcing Collaborative Partnerships – Chapter Sixteen – Integrating Collaborative Partnerships

3 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-3 BUSINESS DRIVEN TECHNOLOGY Chapter Thirteen: Creating Collaborative Partnerships through E-Business

4 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-4 LEARNING OUTCOMES 13.1 Describe how IT accelerates and enhances e- business 13.2 List and describe the importance of e-business models 13.3 Explain why forming electronic partnerships and alliances is critical to an organization

5 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-5 LEARNING OUTCOMES 13.4 Differentiate between B2B and B2C e-business models 13.5 Describe the major digital marketplace structures 13.6 Describe the benefits of m-commerce

6 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-6 CHAPTER THIRTEEN OVERVIEW The Internet is a powerful channel that presents new opportunities for an organization to: – Touch customers – Enrich products and services with information – Reduce costs E-commerce – the buying and selling of goods and services over the Internet E-business – the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners

7 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-7 EVOLUTION OF E-BUSINESS Individuals and organizations have embraced Internet technologies to enhance productivity, maximize convenience, and improve communications globally

8 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-8 E-Business Economy A growing number of businesses are using the Internet to: – Streamline business processes – Procure materials – Sell products – Automate customer service – Create new revenue streams

9 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-9 THE IMPORTANCE OF THE E-BUSINESS MODEL E-business models aim to use and leverage the unique qualities of the Internet and the Web to conduct business – E-business model - an approach to conducting electronic business by which a company can become a profitable business on the Internet Exchanges occur between two major entities: 1.Businesses 2.Consumers

10 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-10 THE IMPORTANCE OF THE E-BUSINESS MODEL Basic Internet business models

11 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-11 Types of E-Commerce Start

12 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-12 Business-to-Business (B2B) Overview Business advantages of B2B include: – Managing inventory more efficiently – Adjusting more quickly to customer demand – Getting products to market faster – Obtaining lower prices on supplies

13 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-13 Business-to-Consumer (B2C) Overview Business advantages of B2C include: – Access to a wider selection of products and services – Access to products at lower costs – Convenience for transactions or for obtaining information The difference between B2B and B2C are the customers: – B2B customers are other businesses – B2C customers are consumers

14 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-14 CHALLENGES OF THE E-BUSINESS MODELS Three primary challenges include: 1.Security concerns – 60% of Internet users consider the Internet unsafe 2.Taxation – Internet remains free of traditional forms of taxation 3.Consumer protection – Unsolicited goods and communications – Illegal or harmful goods, services, and content – Insufficient information about goods or their suppliers – Invasion of privacy – Cyberfraud

15 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-15 CHALLENGES OF THE E-BUSINESS MODELS

16 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-16 THE EVOLUTION OF THE E- MARKETPLACE Electronic marketplace represent a new wave in e-business – Electronic marketplace (e-marketplaces) – interactive business communities providing a central market space where multiple buyers and sellers can engage in e-business activities

17 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-17 THE NEXT GENERATION: M-COMMERCE In a few years, Internet-enabled mobile devices will outnumber PCs – Mobile commerce (m-commerce) – the ability to purchase goods and services through a wireless Internet-enabled device

18 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-18 CHAPTER THIRTEEN Opening Case Study Questions 1.Explain whether Amazon.com is a B2B or B2C 2.Identify how Amazon.com is already integrating its business in the e-marketplace 3.Explain how m-commerce will influence the way Amazon.com conducts business

19 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-19 CHAPTER THIRTEEN CASE 7-Eleven’s Dream Team 7-Eleven Japan has integrated its online site 7dream.com with its physical stores Through the 7dream.com Web site, 7-Eleven Japan enables consumers to choose from an online assortment of 100,000 products which are picked up from one of 8,400 store locations

20 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-20 CHAPTER THIRTEEN CASE QUESTIONS 1.What 7dream.com sells is “convenience.” Explain how integrating the Internet into its existing business is the key to its success 2.Identify new electronic relationships 7-Eleven Japan can create to increase customer acquisitions 3.Explain how 7-Eleven Japan can leverage the advantages of an e-marketplace to increase customer retention


Download ppt "McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 13-1 BUSINESS DRIVEN TECHNOLOGY UNIT 4: Creating Collaborative Partnerships."

Similar presentations


Ads by Google