2. Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C search, engagement and transaction. Our alliances with our integrated service of Local Search has powered us to deliver a high quality of service, along with value for money. We have a robust network of over 50 offices around the country with approx. 2000 employees. We have re-launched our flagship B2C product - Askme.com, where we provide hyper-local search to consumers.

3. Reach We Offer! Data 5.5M+ records SME contacts / year 1.6M Paying Advertisers 150,000+ Cities Covered 150+ Markets B2B, B2C, C2C Industries Covered 5500+ categories across industries Sales Force 1200+ Feet On Street Total Employees ~2000 Media Mobile, Apps, Online, Voice, Print Print 4.5 mn physical copies per year Unique Visitors per month ~ 6 mn across digital properties Facebook Fans 13,00,000+ App downloads 13,00,000+ AskMe 100,000 Calls on Askme/Day SMS 30 crore SMS Database Pan India Email 15 million Database

4. Book Publishing Industry in India India is the world’s 7 th largest book publishing country and there are over 16,000 publishers in India, the huge majority of them small players and family-owned units. It is also the 3rd largest English language books market in the world after the U.S and U.K. The book publishing in India is booming at a compound annual growth rate of 30 per cent. The Indian publishing industry produces over 100,000 titles every year. The book publishing market can be segmented according to the type of books – School level, Higher education/Technical, General/Self help and Fictional/Non-Fictional.

5. Digital Trends for Book Publishing Industry Publishers have also taken a different route to reach out to readers these days, such as e-books and digital content. The number, though small, is growing, say experts, who place the current e-book market at about 2-3 %. Nowadays,companies in this industry sell books from brick and mortar stores; they are also selling via websites.

6. Major Players in India

7. Internet Market is booming in India

8. What are your customers doing online? 8 Step 1: Searching for your services online Step 2: Identifying relevant businesses /companies Step 3: Visit websites. Read about the companies. Step 4: Read peer reviews Step 5: Contact the company Reaching out to your customers at EVERY step is critical for businesses

9. OUR OWN PRODUCTS CATEGORY DRIVEN MARKET WHAT WE CAN DELIVER! OUR DELIVERY ECOSYSTEM What did we do different- Our Value Addition !

10. Service Offerings TEXT + OBD SMS MARKETING Cost per email Cost per click Cost per lead EMAIL MARKETING DIGITAL MARKETING

11. Email Marketing : What You Get! Perfect tool to spread awareness and reach out to customers for events and activities in malls. Cost effective and time efficient. Generates higher response over traditional direct mailer campaign and help in getting increased foot falls during the activity. VERY COST EFFECTIVE GENERATES HIGHER RESPONSE INCREASES CONVERSION RATE BEST PLATFORM TO REACH CUSTOMERS

12. SMS Marketing-What You Get! MEASURABLE RESPONSE, HIGHER ROI & COST EFFICIENT DATA FROM MULTIPLE SOURCES-Exhibitions, Tie-ups, Online Presence DATABASE TIE-UPS WITH TOP DATA AGGREGATORS WITH DATA IN VARIOUS CATEGORIES & CITIES ELIMINATION OF DND MOBILE SUBSCRIBERS FROM THE DATABASE USP OF SMS MARKETING 30 Crore Data available PAN India Best competitive rates available basis volume commitments Multiple SMS Gateways Lines to ensure delivery

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