1. Analysis on The 5 Most Effective Slogans
貿金二甲 趙成寬

2. 1. Impossible is nothing-Adidas
Slogan Focus
This slogan is good enough to
give their customers a motivation to
challenge with confidence against
the physical and psychological
limitation. Human beings naturally
have a fear on a challenge and
relatively like to stay in the stable
status. However, they also have a
desire to overcome it on the other hand.

3. 1. Impossible is nothing-Adidas
Language skills
“Nothing” and “impossible” are
negative words and it produces a
strong positive meaning.
In addition, the slogan image is more
emphasized by the effect of inversion
in a sentence structure.

4. 2. Just do it- Nike Slogan focus This slogan basically contains
the similar image with Adidas’
slogan. However,

5. 2. Just do it- Nike Language skills The word “Just” gives customers
a feeling of “trying”. That means
it represents a softer and positive
image to Challenge and reduces
the feeling of fear and hesitation
against Challenge.

6. 3. Connecting people- Nokia
Slogan focus
“Connecting people” implies
Nokia can help people contact
their friends and families
anytime, anywhere whenever
needed.

7. 3. Connecting people- Nokia
Language skills The word “people” gives an image of “Commonness”, but also gives the image of “Everyone”. This overcomes a barrier of nationalities, races, and sexes all over the world and all human beings can be “communicated” in harmony. The word “Connect” also gives a softer feeling than communicate”. The words used in this slogan help Nokia approach their customers in a natural way.

8. 4. Drive your way- Hyun dai
Slogan focus
“Drive your way” emphasizes
every customers can purchase
Hyundai company’s products
with a reasonable price and
good quality.

9. 4. Drive your way- Hyun dai
Language skill
“away” is a adverb which stresses
a noun “drive” and gives an image
of “anyone can drive”. Huyn dai is
one of middle class car makers.
This slogan is appropriate when
appealing to low or middle incomers.
However, it would be an negative
image later on when this car company
starts to manufacture deluxe cars.

10. 5. We are family- China trust bank
Slogan focus
The ad slogan is appealing to
customers by giving a family like
corporate image.

11. 5. We are family- China trust bank
Language Skill
“Family” always gives an image
of comfort, trust, and safety.
This word can give customers
an image of doing business with
china trust bank in the feeling of
family.