1. McDonalds is one of the most recognizable and accessible food brands in the world because of their persuasive advertising techniques

2. McDonald’s Facts  Largest fast-food chain in the world.  35,000 locations in the world.  it sells 75 hamburgers every second.  McDonald's has been an unstoppable global force. McDonald's  Famous celebrities have worked in McDonald’s such as Rachel McAdams and Pink.

5. 1955 Burger

6. 1958 Ad Techniques  Warm and fuzzy -Nice and warm music to make people comfortable.  Nostalgia - Make their audience look back to a better time history

7. PROUD PAPA

8. Proud Papa Ad technique  Humor - Humor makes the ads more effective, enjoyable and and involving. -It is a very important technique in branding.  Bandwagon -Using bears in the video means involving everyone even bears ! -Bandwagon technique is trending the product and is it appeared that McDonald’s is also trendy for bears.

9. BIG MAC – Michael Jordan

10. BIG MAC Ad technique  Association -Associated Big Mac burger with motivating sports players and how it gives them an energy boost.  Celebrities - They used Michael Jordan a basket ball icon to attract his fans.

11. HAPPY MEAL – CHACHA SLIDE

12. Happy Meal – Chacha slide Ad technique  Plain folks -They presented a normal typical family who’s having dinner and a normal talented kid who has his own eating habits to attract normal people and to make them feel cool.  Symbols -symbols connect to strong emotional ideas, such as home, family. -Advertisers use the power of symbols to persuade us that having McDonald’s for lunch with family means having an ideal family.

13. Effective or Not?  McDonald’s is able to appeal to the emotional needs of their audience, they generally will issue a promise that the product will serve a certain function of purpose. This function or purpose can satisfy the person’s emotional need in the following areas: McDonald’s is able to appeal to the emotional needs of their audience  Belonging to a certain group or feeling accepted.  The promise to feel secure.  The promise to feel attractive.  The promise of self-acceptance

14.  https://www.youtube.com/watch?v=0eN9KP6lOZs https://www.youtube.com/watch?v=0eN9KP6lOZs  https://www.youtube.com/watch?v=_oACRt-Qp-s https://www.youtube.com/watch?v=_oACRt-Qp-s  https://www.youtube.com/watch?v=5ZdALTZ6aA8 https://www.youtube.com/watch?v=5ZdALTZ6aA8  https://www.youtube.com/watch?v=b7QUJiNoEcA https://www.youtube.com/watch?v=b7QUJiNoEcA  http://thedesigninspiration.com/articles/40-clever-advertising- campaigns-of-mcdonalds/ http://thedesigninspiration.com/articles/40-clever-advertising- campaigns-of-mcdonalds/  http://www.businessinsider.com/12-facts-about-mcdonalds-that- will-blow-your-mind-2015-4#ixzz3Z3mQY7um http://www.businessinsider.com/12-facts-about-mcdonalds-that- will-blow-your-mind-2015-4#ixzz3Z3mQY7um  https://blog.udemy.com/advertising-strategy/ https://blog.udemy.com/advertising-strategy/