1. SEO and SEA Search engine optimization and Search engine advertising Wesley Lacroix 0791467.IBK

2. SEO These days every business has a website

3. SEO And every business wants to score top results in the Google ranking

4. SEO But how to achieve these top results?

5. SEO How Google works…

7. SEO How to use this…?

8. SEO Start by finding out which keywords are searched for most

9. SEO After that, the design! No Flash! Instead just use pictures. Give a name to every picture by using the keywords you have found. Make sure the URL you are using, mentions your top product/ service. Make sure the source code of the website mentions these products/ services as well. Use a “high ranked keyword” to name every page. Use these keywords several times in the title and text, placed on the page. Start linkbuilding by using the keywords

10. SEO For Example…

11. SEO 1. Make sure the URL you are using, mentions your top product/ service. – In the best case you have a keyword mentioned in the URL

12. SEO 2. Use a high ranked keyword to name every page

13. SEO 3. No Flash, instead just use pictures. And give a name to every picture by using the high ranked keywords.

14. SEO 4. Make sure the source code of the website mentions these products/ services as well. Title: Meta keywords Meta description:

15. SEO 5. Start with linkbuilding

16. SEA Set up your google AdWords account

18. SEO and SEA And score top results!

19. SEO and SEA Thank you for your attention