1. A Lesson on Rhetorical Appeals: Ethos, Pathos, Logos Pre-AP English II

2. What is Rhetoric?  Rhetoric (n) - the art of speaking or writing effectively (Webster's Definition). –According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion.“ –He described three main forms of rhetoric: Ethos, Logos, and Pathos.

3. Three Rhetorical Appeals  Ethos  Logos  Pathos

4. Ethos (Credibility)  Ethos: the source's credibility, the speaker's/author's authority Strategies:  Generate respect  Become an authority on the subject  Be likable

5. Ethos Example:  Product: George Foreman and his Grilling Machine  Repertoire: Boxing Champ and a Preacher  Why is George Foreman credible?

6. Logos (Logical)  Logos: the logic used to support a claim; can also be the facts and statistics used to help support the argument.

7. Logos Example:  Idea: Students should be allowed to use cell phones during school hours. – – – List three supporting facts and/or statistics that will support this idea.

8. Pathos (Emotional)  Pathos: persuading by appealing to the reader's emotions. Strategies:  Language choice  Narratives  Anecdotes (short personal stories)

9. Pathos Example:  How does this advertisement appeal to emotion? Why?