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Il S.I.M. nella Moda Urbino 28 novembre 2008. Workforce 1.399 Flagship Store, Corner and Shops in Shop 161 Country 73 Client6.500 Group highlight.

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Presentation on theme: "Il S.I.M. nella Moda Urbino 28 novembre 2008. Workforce 1.399 Flagship Store, Corner and Shops in Shop 161 Country 73 Client6.500 Group highlight."— Presentation transcript:

1 Il S.I.M. nella Moda Urbino 28 novembre 2008

2 Workforce Flagship Store, Corner and Shops in Shop 161 Country 73 Client6.500 Group highlight

3 Group structure Moschino Design, handling of licences and retail All the Moschino lines are produced and distributed under licence agreements. The main Moschinos licensees are: Aeffe S.p.A. (ready-to-wear and accessories) Pollini S.p.A. (footwear) Sinv S.p.A. (jeanswear) Allison S.p.A. (eyewear) Euroitalia S.r.l. (fragrances) Velmar (lingerie and beachwear) Binda S.p.A. (watches and jewellery) Velmar Production and distribution of lingerie and beachwear Velmar has a production plant at San Giovanni in Marignano (Rimini). Logistics is outsourced to third parties. Aeffe Production and distribution of clothing lines The company has a production plant covering 55,000 sq.m at San Giovanni in Marignano (Rimini), which is where the following production stages are carried out: Manufacturing and other stages are outsourced to third parties. design prototyping sampling quality control logistics Pollini Production and distribution of footwear and leather accessory lines The company has a production plant covering 45,000 sq.m at Gatteo (Forlì) which is where the following production stages are carried out: design prototyping leather cutting piecing working finishing Logistics is outsourced to third parties

4 B.M. Designer/BrandsMoschino Licences – Design Aeffe Clothing - Accessories Velmar Beachwear - Lingerie Pollini Footwear – Leather goods

5 Business model (Aeffe only) Designers/Brands Operations Directly operated stores Retail Distribution Pollini dedicated team Alberta Ferretti dedicated team J.P. Gaultier dedicated team Moschino dedicated team Basso&Brooke dedicated team Authier dedicated team Prototyping, sampling, sales campaigns, production (internal/outsourced), quality control, logistics AgentsDistributorsRetailers Franchised Corners and Shop-in-Shop Franchised stores Wholesale Distribution

6 Flagship Stores ALBERTA FERRETTI Milano Roma Capri Paris London PHILOSOPHY Milano Capri New York MOSCHINO Milano (2) Roma Capri Paris London Berlin Osaka Hong Kong (2) Kowloon Kuala Lumpur Singapore Taipei (3) Bangkok POLLINI Milano Bologna Roma Firenze (2) Venezia Bolzano Parma Ravenna Varese Verona Paris P_BOX Milano ) SPAZIO A Firenze Venezia D.O.S.

7 Sistema Informativo di Marketing (S.I.M.) Definizione Struttura integrata e interagente di persone, attrezzature e procedure, finalizzate a raccogliere, classificare, analizzare, valutare e distribuire informazioni pertinenti, tempestive ed accurate destinate ai soggetti decisionali dellimpresa…

8 Limpatto dellInformation Tecnology sul SIM …la variabile Tecnologia dellInformazione contribuisce in maniera rilevante a qualificare un sistema informativo aziendale e di marketing… Evoluzione INFORMATION TECNOLOGY Evoluzione SISTEMI INFORMATIVI SIM

9 Il percorso evolutivo dei SIM Anni 50:EDP System (Electronic Data Processing) Anni 60:MIS (Management information System) Anni 70:SIS (Strategic Information System) DSS (Decision Support System) Anni 80:EIS (Executive Information System) Anni 90:Data Warehouse e Business Intelligence GIS (Geographics Information System) Anni 00:Internet -Intranet-Extranet Sistemi orientati alle operazioni Sistemi orientati alle decisioni

10 Sales force automation Order entry CRM Retail Stock EXTRANET INTRANET Gruppo Aeffe Schema Applicativo WEB SERVER AS/400 VPN Navigazione dinamica dati Condivisione documenti Reportistica Analisi dati Modulistica Comunicazione INTERNET Website E commerce

11 INTRANET Navigazione dinamica dati Condivisione documenti Reportistica Analisi dati Modulistica Comunicazione

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19 INTERNET Website E-commerce

20 website

21 E-commerce

22 EXTRANET Sales force automation Order entry CRM Retail Stock

23 CRM-SKcli

24 Grazie per lattenzione federico bertini marketing manager aeffe group la certezza non è altro che la mancanza di immaginazione


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