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Business Strategy Game Simulation The Business Strategy Game is the most widely played computer simulation in the strategic management market and is used.

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Presentation on theme: "Business Strategy Game Simulation The Business Strategy Game is the most widely played computer simulation in the strategic management market and is used."— Presentation transcript:

1 Business Strategy Game Simulation The Business Strategy Game is the most widely played computer simulation in the strategic management market and is used in business schools all across the world. The industry's product is athletic footwear and the geographic scope of the market is global. Each company in the industry is managed by a team of students/players who must match their strategic wits against the other company strategic wits against the other company teams-competition is head-to-head. The company that players manage has plants to operate, a work force to compensate, distribution expenses and inventories to control, capital expenditure decisions to make, marketing and sales campaigns to wage, a website to operate, sales forecasts to consider, and ups and downs in exchange rates, interest rates, and the stock market to take into account. Template by:

2 Decisions Operation Decisions Plant Decisions Marketing Decisions Financial Decisions Product Quality and Price Material Prices Labour Productivity Reject Rate Plant construction, Purchase, Sale, Shutdown Expansion Automation Options Private Label Markets Branded Markets Service Rating Sales Forecast Annual Advertising Number of models Product Image Number of Retail Outlets Financial Strategy Short-term loans Bonds Common Stock Template by:

3 FlexWear Decision Mistakes Operation Decisions Plant Decisions Good service rating: 100 (50 is considered satisfactory) at the beginning Stock outs and inadequate delivery times drove service rating for 2 years to 0 Steady declining productivity - Layoffs of workers - Cutting the costs on salaries - Insufficient investment in improving production methods and plant upgrades Opening new plant in North America and investing USD at Y10 2 Years plan to shift production capabilities to cheaper geographic areas: Asia, Latin America completed in Y14 - Gradually cutting production - Layoff personnel in North America and hiring personnel in Asia and Latin America Shutdown of North American plant at Y14 Failing to arrange financial resources for productivity upgrade investments in the new plant Selling capacity units to competitors in Y20 in its efforts to rearrange its financial resources and getting back its competitiveness. Template by:

4 FlexWear Decision Mistakes Marketing Decisions External Factors Highest number of megastores – 13 in Y11 Focusing on private label market - Didnt justify the expectations for market leadership because of: + Low profit margins + Requires lowest prices and satisfactory quality - Ignoring branded wholesale market and the highest profit margins + Inadequate retailers service (stock outs, inadequate delivery times) + Decreasing the number of retailers Relying only on megastores for product placement Decreasing the number of retailers by 12 times – lowest number of outlets in the industry Entering the Asian and Latin American branded markets by Y19 Increasing retailers by 12 times in Y19 Unfair trade practices Subsidizing of competitors by the government made company unable to produce at costs lower than its competitors and forced it to sale its production at a loss. Distribution of FlexWears retailers by regions Template by:

5 FlexWear Strategy Goals Mistakes Lack of clear strategic vision for market development according to its requirements Inadequate Production Facilities Investments Private Label Market Branded Wholesale Market Internet Market North America Asia and Latin America Established Inadequate Key Success Factors High quality image Service Level Productivity Template by:

6 FlexWears Insolvency Suspended by Government in Y19 Closing its facilities after 19 years on the market Laying off more than 2380 employees Template by:

7 Thank you for your time Template by:


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