1. The Business Case for Oracle Exalogic
Stephane Moriceau
Sr. Director
Exalogic Product Management
Andy Chow
Sales Consulting Director
APAC Enterprise Architecture Team

2. The following is intended to outline our general product direction
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Agenda Top 5 CEO business objectives
Oracle Exalogic – A brief description
Oracle Exalogic’s sweet spots
Customer success stories
Conclusion
I assume most of you are familiar with the value proposition to run Oracle horizontal business applications on Exalogic such as Peoplesoft, Siebel, etc. and we have been seeing good traction on these. In addition to these sales plays which are common across most of the industries, there are some strong sales plays very specific to the Financial services Industry and the purpose of today’s webcast is to give you the keys to successfully position Exalogic for the core applications used by the Financial services companies and open new opportunities in your accounts.
Where as performance is often the first benefit that we describe when we talk about Exalogic, we need to realize that performance is not always the top priority for our customers. So, in order to properly position our offering we will start with a brief overview of the FSI major trends and their corresponding challenges for their IT department. Based on this, we will look into how Exalogic can help our friends in the these IT departments to answer these challenges and then we will close with the level of applicability for FSI specific applications and go over a few use cases.
Before we start the presentation, I wanted to let you know that this presentation is a subset of a larger customer facing presentation that I used in CVC or specific customer engagement and that unless specified the information presented today can be shared with customers.

4. Top 5 CEO business objectives and their corresponding IT challenges

5. Top 5 CEO business objectives
And their corresponding IT challenges
IT Efficiency
Buy vs. Build for faster Time-to-Market/Time-to-Value
Streamline IT
Retire Legacy Systems
Scalability
Elastic Platform for rapid deployments of new channels, services, products.
High Availability
Extreme Performance
High speed scalable processing
High speed event processing
Low latency
Large Data Management
Big Data, Fast Data
Reduce Risk
Standardize to lower complexity
Integrated support/maintenance
IT challenges
Increasing Enterprise Growth
Attracting and retaining new customers
Creating new products and services (innovation)
Restore brand loyalty and provide innovative services & products
Maximizing Revenue & Profitability
Manage growth in Emerging and Strategic markets
Real-time view of profitability and product performance
Reviving Financial Performance
Reducing operating costs
Shift spend to Transformation projects
Improving efficiency
Accelerate rate of change to lower Time to Value
Reduce risk
Data: manage growth & unlock potential
Data can easily grow to multiple Million messages/sec
Social Media Intelligence strategy (market sentiment)

6. Oracle Exalogic: Brief Introduction

7. Oracle Identity Management
Part I: The “Red” Stack
Pluggable & Modular software architecture
Software Complete
Integrated Solution
Proven
Oracle Identity Management
OBIEE
Oracle Middleware
OTD
SOA
OEP
Oracle Database
WebLogic
Tuxedo
Coherence
OGG
ODI
Java SE advanced
Until a couple of years ago, Oracle’s answer to such challenges was based on its Software portfolio composed of pluggable Middleware and Data Management component enabling a Modular architecture. This portfolio (a.k.a. The Red Stack) has multiple attractive characteristics: 1) It is Complete, 2) Though pluggable and modular, It is an Integrated solution, and 3) it is Proven
Spending a lot of efforts and resources in the improvement of its portfolio, Oracle has been know to take its software very seriously …

8. “People who are really serious about software should make their own hardware.”
Alan Kay
Alan Kay, the very famous Computer Scientist (one of the fathers of the Object Oriented programming and the Graphical User Interface), said a long time ago: “People who are really serious about software should make their own hardware.” … and 2 years ago with the acquisition of Sun Microsystems, Oracle was finally in a position to embrace this great visionary statement
… but Oracle thanks to its unique position did a lot more than just adding hardware to its portfolio, Oracle created the Engineered Systems which building hardware with the software in mind and re-engineering software to make the most of this hardware platform.

9. Part II: The Engineered Systems
Efficiency
Scalability
High Availability
Extreme Performance
Large Data Management
Reduce Risk
Part II: The Engineered Systems
Software and Hardware engineered together
Application & Middleware
Integrated
Tuned
Optimized
Identical OS
Virtualization & Cloud Management
Compute
Networking
1 Engineered System
Unpack to production in hours
Storage Layer
Efficiency
Buy vs. Build for faster Time to Value, Time to Market, Time to Revenue
Streamline IT & Legacy retirement

10. Exalogic X3-2 4 Nodes 8 Nodes 16 Nodes 30 Nodes 240+ Nodes
Efficiency
Scalability
High Availability
Extreme Performance
Large Data Management
Reduce Risk
Exalogic X3-2
Seamless Scalability
Eighth Rack
Quarter Rack
Half Rack
Full Rack
Multi-Rack
4 Nodes
8 Nodes
16 Nodes
30 Nodes
240+ Nodes
1 TB RAM
800 GB SSD
60 TB NAS
2 TB RAM
1.6 TB SSD
4 TB RAM
3.2 TB SSD
7.7 TB RAM
6 TB SSD
61+ TB RAM
48+ TB SSD
480+ TB NAS
Scalability
Elastic Platform for rapid deployments of new channels, services, products

11. Built-in High Availability
Efficiency
Scalability
High Availability
Extreme Performance
Large Data Management
Reduce Risk
Built-in High Availability
Fault Tolerant Exalogic Architecture
Exalogic Rack
Dual Power Distribution Units (1+1)
Dual power supplies in each component (1+1)
N+1 cooling (fan) strategy
Redundant IB switches (1+1)
Dual HCA ports in every component (bonded, 1+1)
Redundant storage heads (1+1)
All SSD and HDD RAID 1+
Compute Nodes
InfiniBand Gateways
Storage System
Management Switch
Compute Nodes
InfiniBand Spine Switch

12. Exabus 4X Throughput, 6X Lower Latency Standard Hardware I/O Exabus
Efficiency
Scalability
High Availability
Extreme Performance
Large Data Management
Reduce Risk
Exabus
Optimized Network Virtualization
Standard Hardware I/O
Exabus
Application
Application
Application
Application
Application Buffer
Application Buffer
TCP IP Transport
Copy
Kernel
20% Buffer Copies
40% Transport Processing
40 % Kernel Context Switches
Zero Buffer Copy
Direct Memory Access
Kernel Bypass
4X Throughput, 6X Lower Latency
Extreme Performance
In-Memory DataGrid for high speed scalable processing
High speed scalable messaging
Low latency

13. Exalogic Middleware Optimization
Efficiency
Scalability
High Availability
Extreme Performance
Large Data Management
Reduce Risk
Exalogic Middleware Optimization
Cloud Application Foundation
Traffic Director/Web Tier
WebLogic Server
Coherence
Tuxedo
Virtual Assembly Builder
Exalogic Elastic Cloud
Minimum Latency, Maximum Throughput
I/O from Traffic Director, Cloud Application Foundation, Operating System, Exadata architected to use Exabus fabric for all inter-process communication
Maximum Density
Cloud Application Foundation and Operating System designed to share more memory to minimize footprint
Maximum Performance with Hardware Integration
Cloud Application Foundation optimized directly for processor, memory configuration, storage appliance and Exabus fabric
Identity Platform
Extreme Performance
In-Memory DataGrid for high speed scalable processing
High speed scalable messaging
Low latency

14. Oracle Exalogic and Exadata Together
Efficiency
Scalability
High Availability
Extreme Performance
Large Data Management
Reduce Risk
Oracle Exalogic and Exadata Together
Designed for Seamless Interoperability, Unmatched Performance
960 Gigabits/second (Maximum: 24x InfiniBand QDR)
Exclusive: direct InfiniBand integration!
Extreme performance, reliability, security
Simple to deploy and manage
Exalogic
Exadata
Typical OLTP Performance gain 3X
Active GridLink
Resource-aware load balancing
Instantaneous connection failover
Transaction affinity to RAC nodes
SQLnet optimized for InfiniBand SDP
Extreme Performance
In-Memory DataGrid for high speed scalable processing
High speed scalable messaging
Low latency

15. Exalogic Datacenter Integration
Efficiency
Scalability
High Availability
Extreme Performance
Large Data Management
Reduce Risk
Exalogic Datacenter Integration
Simple View
Exalogic
Data Center Service Network
Big Data Appliance
Exadata
ZFS Storage
10GbE
InfiniBand
Standard TOR/EOR 10GbE Switches
Data Center Management Network
GbE
Large Data Management
Data Warehousing, BI
Big Data, Fast Data

16. Oracle Support for Exalogic
Efficiency
Scalability
High Availability
Extreme Performance
Large Data Management
Reduce Risk
Oracle Support for Exalogic
No Additional Cost
ORACLE PLATINUM SERVICES
Complete. Integrated. Proactive.
24/7 support
Specialized Engineered Systems Support Team
2-hour onsite response to hardware issues1
New Updates and Upgrades for Exalogic Elastic Cloud Software, Storage, Network and OS software, drivers and firmware
My Oracle Support proactive support portal
"Phone home" automated service requests (ASR)
Only available for Engineered Systems
Oracle Engineers perform patching and updates
for certified configurations on Exalogic
Faster and better service during outages:
5 Minute Fault Notification
15 Minute Restoration or Escalation to Development
30 Minute Joint Debugging with Development
Oracle hardware and software are not only engineered to work together, they are engineered to be maintained, updated, and supported together.
We are uniquely qualified to provide optimized performance at every level of the integrated stack, delivering the essential services and resources your business needs to maintain high availability, increase operational efficiency, and gain competitive advantage.
Oracle Premier Support provides fully integrated system support with a single point of accountability…
24/7 support with access to Engineered Systems experts
2 hour onsite response
Updates, upgrades and support for the Oracle operating system, database and integrated server and storage hardware.
Access to My Oracle Support portal which contains a 1 million article database and many, many proactive tools to help you keep systems running at peak performance
Oracle Automated Service Request – where your system phones home to Oracle to let us know if there is a problem with the hardware
…and now, qualifying customers can also receive the enhanced coverage of Oracle Platinum Services for no additional cost.
Oracle Platinum Services is a special entitlement under Oracle Premier Support, delivered at no additional cost.
It’s exclusively available on Oracle Exadata, Exalogic and SPARC SuperCluster based on certified configurations.
It provides
24/7 Oracle remote fault monitoring
Backed by extremely fast response times:
5 Minute Fault Notification
15 Minute Restoration or Escalation to Development
30 Minute Joint Debugging with Development
And, quarterly patching deployed by Oracle
Oracle Platinum Services takes standard support to a whole new level with additional, no cost services targeted to delivering high availability.
To learn more about Oracle Platinum Services go to:
1 Covered system must be within an Oracle two-hour service area to receive two-hour response as a standard service.

17. Oracle Exalogic: Sweet Spots

18. Exalogic Supports All Use Cases
Traditional Silos
Static
Consolidation
Fairly Static
Private Cloud
Very Dynamic
Physical
Applicable for most customer requirements
Virtualization maturity of an organization – Readiness from people, process & technology perspective
Consolidating large applications – Applications having large processor and memory requirement
Risk Averse – Simplify the stack
Choice of Linux or Solaris operating system
Application/Server Consolidation
Multiple apps in a system with secure app isolation (multi-tenancy)
Consolidate multiple physical servers on a single Exalogic system
Subcapacity Licensing
Apps with no need for complete node capacity are able to reduce licensing and support costs
Deployment Simplification
Use of OVM custom templates for production deployment simplification and improved consistency
Private Cloud Capabilities
Infrastructure-as-a-Service (IaaS)
Multiple Accounts, Users and Apps, concurrent administration
Rapid provisioning of virtual machines, networks and storage through Self-service
Path to Platform-as-a-Service (PaaS)
Application Platform templates for repeated use in Dev-Test-Prod lifecycle
In this slide we position the use cases for the current Exalogic release (NAVSTAR) to position customer expectations and maximize success on Q4FY13 opportunities . These use cases are supported by product management and should get you the necessary approvals easily.
PHYSICAL
1. Physical should be the default use case. We have over 40 customers who are live on physical Exalogic across both Linux and Solaris. With Navstar, we now support the full version (Solaris 11.1, no longer Solaris Express), a proven, rock-solid OS that supports mission critical workloads. This should increase the opportunities for further penetration of our existing SPARC/Solaris customers.
VIRTUAL
It is important to know that the key characteristics of this Consolidation / fairly static scenario are:
a. The allocation for resources happens no very frequent
b. The lifecycle activity is carefully managed by a central team. The VM sizing, resource requirement is provided to the IT team by the user and the IT team provisions a VM. The application is then deployed by the user and is now ready to use. The key point to stress here is that the lifecycle aspects are “carefully managed”.
The use cases of NAVSTAR release supporting virtualization are:
2. Application/Server Consolidation
Represent the majority of the use case for server virtualization.
When customers are considering virtualization, a majority of the time they are looking to get better utilization of their servers, and to lower the TCO in terms of footprint, manageability, power etc. In this use-case, they plan to take large applications running on their isolated set of commodity systems and move them to a virtual infrastructure where they can now pack more apps on the virtualized servers with guaranteed application isolation to get better density. In such a use-case once a VM is created and an app deployed, it is left to run. The environment is mostly static. We can support a deployment with those characteristic.
In this case, the virtualization stack is used to take advantage of the sub-capacity deployment capability.
3. Subcapacity Licensing
Sometimes applications will not need the full capacity of the EL nodes. Work with you local Sales Consultant to identify those cases and perform a detailed sizing analysis and not over-provision
4. Deployment Simplification
For a consistent setup and ease of deployment OVM Templates can be used. The OVM Templates for Exalogic help jumpstart Installation, Configuration, Tuning, Patching and Scaling for Oracle Applications on Exalogic.
ECHO is targeted for release in FY14H1 and it will bring the stability that we need to create the foundation of a private cloud.
The private cloud use case has completely different characteristic compared to server consolidation. In a cloud setup, you are interfacing with the system through a self-service portal. There are multiple accounts, multiple users involved in a cloud model. The user requests VM or virtual resources through the cloud user self-service and the resource is provisioning automatically behind the scenes. There could be multiple users interfacing with the system and resources provisioned at any time. The system is much more dynamic. We have not optimized the system or designed the system for such a use case at this time. These kind of use –case should be deferred to the next “Echo” release.
5. ECHO provides a more dynamic platform enableing more use cases for templates. Early adopters might also want to testdrive OVAB.

19. Exalogic Sweet Spots Deployment Types Target Segment
Unique Capabilities
Exalogic 4 Oracle MW
Best Performance and Lowest TCO for Custom & ISV Applications built on Oracle Middleware or Java
Customers with custom developed / ISV applications built on Oracle MW
Highest Performance & Availability
Lower TCO
Peace of Mind / Lowered Risk with Platinum Support and Pro-active Patching based on Collective Customer Experience
Exalogic 4 APPS
Best Performance and Lowest Risk for Oracle and ISV Applications with Exalogic & Exadata
Customers with Oracle packaged application(s)
Highest Performance & Availability
Application Specific Functionality – Oracle Applications In-Memory modules
Time to Market – VM template, Assemblies  
Peace of Mind / Lowered Risk with Platinum Support and Pro-active Patching based on Collective Customer Experience
Exalogic 4 CLOUD
Best Performance and Lowest TCO on the strategic Virtualization Platform for Application and Middleware Consolidation
Customers with Oracle packaged applications and/or large Oracle MW base
The Strategic virtualized platform for Oracle middleware and applications
Native performance & high throughput – the most efficient platform for consolidation
Single vendor, single throat to choke

20. 340 340 PARTNER SOLUTIONS CERTIFIED ON EXALOGIC
New Performance Record Set
for EVERY APPLICATION Tested
Partner response has also been overwhelming
We created a certification program for 3rd-party solutions
340 partner solutions so far
Every application we tested set a new performance record on Exalogic

21. Oracle Exalogic: Customer Examples

22. Top 4 reasons why customers are buying
Performance
Performance pain today or potential scalability troubles in future
Upside of running systems faster
Lower Risk
Apps and Middleware Integrated, Tested, Tuned, Benchmarked, Supported by Oracle
Peace of mind running Oracle on Oracle – One throat to choke
Hard Cost Savings
On middleware licenses and reduced footprint – lowest total costs of acquisition
Soft Cost Savings
Reduced staffing and management costs by adopting an Engineered System – lowest total cost of ownership
Project Performance – ability to delvier project more quickly at lower cost
Performance: Question to ask: “What processes would be improved if we shortened response times and how could that impact business results?”
Soft Cost Questino to ask: – how long does it take to design, order systems, set them up, then to manage them and patch them

23. Solution Architecture
Exalogic for Oracle MW
Custom Developed - Internet Banking Portal
Solution Architecture
Customer Profile
One of the largest private banks in Taiwan with 147 domestic branches and 67 outlets abroad
$64B total assets and $1.8B revenue Growth strategy:
Bolstering strategic product capabilities
Developing key overseas markets
Customer Problems
Expand of their “channel service platform’ to support growth
Platform relies heavily on the Internet Banking Portal of which performance and availability needs to be increased
Time to Market, Risk, and Cost ruled out the application rewrite option.
Exalogic 1/8 Rack
CN01
CN02
CN03
CN04
Exalogic OVM Hypervisor
Apache HTTPD
Production Servers
WebLogic Portal
Coherence
WebLogic Cluster
Coh Cluster
Staging Server
Apache HTTPD / WebLogic Portal / Coherence
Results
Internet Banking Portal (WL Portal) benchmark on Exalogic vs. equiv. env.
7x lower response time
6x higher thoughput
Coh*Web cust longer GC pauses by half
Start-up time reduced by 9x (full cache)
Benefits
No application code changes
No delay to Time to Market
Increases output per core which significantly lowers cost of scaling
Future proof infra to support growth
Solution
Existing Custom development Internet Banking Portal
Coherence EE
1/8 rack EL (enough to support current load and extensible to support growth) to replace current platform (2 x Sun T5240 servers)
M: millions
TCA: Total Cost of Acquisition
TCO: Total Cost of Ownership

24. Solution Architecture
Exalogic for Oracle MW
Custom Developed - Fast Data for M2M application
Solution Architecture
Customer Profile
One of the leading high-tech manufacturers in Japan.
Their 3 main business domains are Printer, Copier, and Digital camera.
No.1 or 2 global market share.
Customer Problems
Need to expand remote maintenance system with increasing sales of MFP
High operational cost due to the unconsolidated infrastructures
Need to manage HW EOL
Clacking DR site
Results
High Performance infrastructure
Implementation of a system that is able to handle high transaction volume when the number of devices is two million units.
Performance target is 1700TPS
Benefits
New architecture is able to support increasing number of MFP units.
Reduce cost by system consolidation
DR Site
Improve service quality.
DR Solution Architecture
Solution
Multi-Function Printer remote distributed Management System
2 x 1/8 Rack Exalogic
OEP
Coherence
WLS 24

25. Solution Architecture
Exalogic for Oracle MW
ISV Application – Payments: FUNDtech GPP (JEE & Tuxedo version)
Solution Architecture
Customer Profile
ISV application (GPP: Global PayPlus) for UK-based Tier 1 global bank.
2 versions (JEE & Tuxedo)
Software and SaaS Provider in the Transaction Banking and the Corporate Treasury Industries.
Customer Problems
Competition, routes to market, products, regulation, and volumes are driving Banks to chose between outsourcing payment processing or start making money on payments
Looking to boost payment business by increasing capacity and cost efficiency
ENGINEERED SYSTEMS
INFRASTRUCTURE SOFTWARE
APPLICATION
GPP-SP Mass Payments
GPP-SP High Value Payments
Oracle Database
RAC
Advanced Security Option
Advanced Compression Option
Oracle Middleware
WebLogic
Tuxedo
Oracle Linux 5.5
Exadata Database Machine
ExaLogic Machine
Results
JEE: Achieved 9.35 M/ hour mass payments (baseline 6 M/hour)
JEE: Achieved 5.7 M/ hour single payments (baseline 4 M/hour)
Tuxedo: 14.5 M transactions in 56 min (baseline 240 min)
6.25x faster than IBM equivalent
Benefits
Integrated solution resulted in a highly streamlined installation enabling reduced time & cost to market
Increases the transaction output per core which significantly reduces both the TCA and TCO
Linear scalability
Solution
Benchmark environments:
JEE: ¼ rack EL + ¼ rack ED
Tuxedo: 1/8 rack EL + 1/8 rack ED
M: millions
TCA: Total Cost of Acquisition
TCO: Total Cost of Ownership

26. Exalogic for Oracle Applications
Horizontal - Financials (FIN) Applications
Solution Architecture
Customer Profile
One of the largest Health Benefits Provider in North America
Fortune 21 Company
Recognized leader in the health and well-being industry
Nationwide network includes 720,301 physicians and 5,622 hospitals
Customer Problems
IT complexity - consolidate 3 prescription fulfillment systems onto single platform
Scalability by 5x in application performance
High volume high traffic periods with zero downtime
Benefits
$10M savings in TCO – EL vs IBMp770
$5M reduced software licenses
Stability: Existing IBM550 experienced outages
7x increase transactions executed
2x increase orders orchestrated with SOA Suite
Results
System in place providing stability, scalability, to tackle growth in business
Scaled to handle growth from 2K to 3K concurrent users, from 2Mto 6M members
3.3K concurrent users (Peak season)
Peak prescriptions per hour 17K
Solution
5 Exalogic Systems, SUN M8000
Oracle EBS
SOA suite for integration
OLTP Workload
Supply chain management, global 24x7 operation

27. Exalogic for Oracle Applications
Vertical – Flexcube Core banking
Customer Profile
Ranks among the top five in the Romanian banking-insurance sector
Retail and business banking services
With over 1.7 million customers, 500 branches, 6000 employees nationwide and $1.7B in annual gross revenues.
Customer Problems
Selected Flexcube UBS Core Banking as their new Core banking solution
Identified banking card offering as a key driver for market share growth
Highly scalable, reliable, and performing hardware platform to support growth is a key element for success.
Solution Architecture
Results
4x better response time over Sun T- Series
All response times < 2 sec vs 1-20 sec for Sun T-Series
96% of the requests processed in < 1 second
Benefits
Scaling banking card transactions without degradation of service
Availability increased with Platinium Support
Providing a higher end-user experience
Increasing market penetration
Solution
Primary: ½ rack EL + full rack ED
Symmetric DR site identically sized
EL linux version
Flexcube UBS 11.4 with WL

28. Exalogic for Cloud / Consolidation
Extreme Throughput with Consolidation
Solution Architecture
Customer Profile
Largest eCommerce company in Japan
Rapidly growing business - 10x growth by 2020
800 processors of WebLogic
300 processors of Coherence
Customer Problems
Managing > 100 WebLogic domains across 370 physical servers today - complicated, expensive, inflexible
Unable to change quickly due to business needs
With 10x growth, current model was unsustainable
Results
Consolidated 370 physical servers into two half racks of Exalogic
Simplified operation by using Enterprise Manager. Easy to provision, Easy to Analyze.
Oracle helped form special Exalogic- specific ops team
Benefits
Annual Savings - $160M/yr projected
Increased scalability - 280% better throughput per core compared with previous VM based IaaS Platform
More flexibility – Easy to convert from development env to prod env during heavy traffic period (a.k.a Super Sale)
Solution
Two half racks of Exalogic, WebLogic, Coherence, Enterprise Manager
Already purchased Exadata in FY12
Physical Exalogic deployment
Full Oracle support - A-Team, product management, services, pre-sales, etc

29. Conclusion

30. Takeaway
Oracle offers a complete solution for mission critical applications:
Custom developed on Oracle Middleware
Vertical and Horizontal Oracle Applications
ISV Applications
This solution provides the required:
Efficiency
Scalability
High Availability
Performance
Large Data Management
Risk Reduction
To enable customers achieve their business objectives:
Modernize to support growth, increase the rate of change, and mitigate risk
Enable tighter SLA (better performance, higher availability, and more scalability) to meet customer expectations
Reduce TCO to increase business model sustainability and revive financial performance

31. JOIN THE EXALOGIC COMMUNITY
Twitter
Facebook
Exalogic Blog
LinkedIn
YouTube
Visit us at: oracle.com/exalogic
For additional information, I recommend that you:
Join the Exalogic community on these social networks… (read from slide)
And check for updates on the Exalogic web page at oracle.com/exalogic
You’ll find several papers about the new release
And look for our upcoming webcast series about running FMW on Exalogic
Thanks for joining

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