1. 23 April 2015 1 SafeBrands 2 A brief history 3 Status of the programm 4 Figures 5 What has changed in the industry ? 6 Second Round ? 1 year of newtlds : Figures and facts Frédéric Guillemaut – SafeBrands - 23/04/2015

2. 19972014 Creation of Mailclub Mailclub becomes SafeBrands Get your address in any tldAdvisor for 6 Brandtld registries Human Registrar Hosting Monitoring, TMCH SSL Certificates Who are we ? 35 people, 4 offices

3. Once upon a time : 1985 1 2011 : green light 2 October 2013 : it is alive ! 3. شبك : shabaka is the first ! Legacy tlds … com net org edu gov 1930 candidatures, who had expected it ? One year and a half of suspense A brief History

4. Before 2000 :.com,.net,.fr,.es,.ie,.mil,.gov,.edu,.org … 2001 :.Info,.biz,.museum,.coop 2002/20011 :.name,.aero,.pro,.mobi,.tel,.travel,.asia, ;xxx,.post,.cat,.jobs 2013 and going :.guru,.club,.сайт,.paris,.shoes,.eus,.immo,.bike,.watch,.bzh,.berlin,.xyz … 2015 :.tours,.gold,.express,.porn,.adult,.bank,.host, fun,.app,.show…. A brief History

5. Initial demands CancelledStalledIn process In LaborLive 1930481113475290571 Status of the program BabiesKidsTeenagers 16523383 Number of applications treated by Icann as of 28/03/2015 Babies : in the root, not launched yet. Kids : in Sunrise Teenagers : GA, now they just have to behave.

6. Figures Domains: 5,118,976 TLDs: 594 Registrars: 229 Domains: 5,118,976 TLDs: 594 Registrars: 229 Top 10 on the 20th of April Does size matter ? Renew : Donuts : from 55% to 71 % : standard rates.

7. Figures Special Characters …

8. We need to work on awareness Acceptance and awareness are now the challenges. Concentration and Incestual relationships Registrars form a diverse distribution channel ! You should live with cybersquatting.com is still like gold : a safe value What has changed in the industry ?

9. The figures are not as good as expected Icann has decreased its projected revenue from ntlds for 2016. 21% of the global growth comes from ntlds Renew : the challenge. Only donuts dares to comment the figures. Google believes in new tlds The big guns are still to come Brands are starting to use their names What has changed in the industry ?

10. When is the next round ? Should it be a round ? Finish the first round Agree on the next process Discuss with the community Propose a next round Launch the next phase… For Geotlds only ? Will we categorise ? July 2016 2019 or later… End 2018 Half 2018 End 2017

11. Thank you… Any Questions ?

12. We talked about it this morning : 1.BERLIN : 156 470; 2.NYC : 75 544; 3.LONDON : 60 683; 4.TOKYO : 36 328; 5.KOELN : 22 856; 6.HAMBURG : 21 859; 7.MOSCOW : 18 839; 8.МОСКВА (xn--80adxhks) : 18 328; 9.PARIS : 17 272 (17 053); 10.VEGAS : 14 062; Bonus

13. Opportunities for domainers : Collision list : Donuts, Afilias, Uniregistry : They will release their list … More details to come.. Bonus