1. Introduction to ICANN’s new gTLD program. A practical example: the Dot Deloitte case. Jan Corstens, Partner, Deloitte WIPO Moscow, 9 Dec 2011

2. © 2011 Deloitte Belgium Domain Name Landscape Introduction 2 ICANN Domain Name Registries Domain Name Registrant s Domain Name Registrars

3. © 2011 Deloitte Belgium Domain Name Landscape Definitions ICANN: International Corporation for Assigned Names and Numbers gTLDs : Generic Top Level Domains (.com,.net,.org) ccTLDs: Country-Code Top Level Domains (.fr,.co.uk,.de) DAG: Draft Applicant Guidebook Provides rules, requirements and descriptions for the gTLD application process IANA 3

4. © 2011 Deloitte Belgium Domain Name Landscape ICANN ICANN was formed in 1998. It is a not-for-profit public-benefit corporation with participants from all over the world dedicated to keeping the Internet secure, stable and interoperable. ICANN’ s vision is of a single, global, safe, stable and secure Internet connecting: all the people of the world, all Internet enabled devices and all industry and businesses, institutions, governments as well as public and private entities –an internet where all participants respect and protect personal data, the right to privacy, freedom of speech, access to information and the rule of the law. 4

5. © 2011 Deloitte Belgium Domain Name Landscape ICANN 5

6. © 2011 Deloitte Belgium Domain Name Landscape Registry-Registrar-Registrant Registry – (Wholesaler) Operator of the TLD Maintains database of all registrations Contractual relationship with ICANN ‒ Provides Whois services ‒ Escrows registration data ‒ Complies with other ICANN requirements (reporting) Registrar – (Retailer) Distributor of the TLD ICANN Accreditation required for gTLDs Contractual relationship with Registry also required Registrant – (End User) Domain name owner REGISTRY Registrars Registrant 6

7. © 2011 Deloitte Belgium History and future of TLDs 7

8. © 2011 Deloitte Belgium Introduction to the new gTLD Program New opportunities 8 ‒ More choice and competition ‒ New business model opportunties ‒ Brand management and online marketing ‒ Impact to industry sectors; security, control, user behavior Promote competition, consumer trust and consumer choice ‒ Introduction of unlimited generic top-level domains or extensions into the domain name space ‒ Community TLDs:.eco;.green;.tax ‒ Standard TLDs:.Deloitte;.Canon;.IBM

9. © 2011 Deloitte Belgium Introduction to the new gTLD Program New opportunities 9

10. © 2011 Deloitte Belgium Introduction to the new gTLD program What is the gTLD program? 10 ‒ Managed by ICANN -Last update of the draft application guidebook was posted in September 2011 -Application window will be open as from January 12, 2011 until April 12 2011 ( possible extension)

11. © 2011 Deloitte Belgium New gTLD Program Application and Evaluation Process 11

12. © 2011 Deloitte Belgium A practical example: The Dot Deloitte project 12

13. © 2011 Deloitte Belgium Step-by-step actions 13 Step 5: Draft of the Application Step 4: Define Financial Requirements Step 3: Define Operational Requirements Step 2: Define Technical Requirements Step 1: Workshop

14. © 2011 Deloitte Belgium WORKSHOP Considerations 14 S String? Users? Financial Impact? Possibilities? Implementation model? Operational Impact? Legal impact? Control?

15. © 2011 Deloitte Belgium.Deloitte 15 -No application,.Deloitte,.DTT,.TAX;.AUDIT; TOHMATSU -Internal use/ External use; will client be able to register a domain name under.Deloitte? -Control issues: will employees, member firms be allowed to register domain name -Overview of Deloitte’s current domain name landscape -Will Deloitte act as the Registry or will another company be set up? -Implications of not applying for a TLD -Running a TLD is not our core business: Will we outsource, keep it inhouse (licensed),….

16. © 2011 Deloitte Belgium WORKSHOP Stakeholders to be identified 16 IT Branding/ communication Financial Legal/Risks

17. © 2011 Deloitte Belgium BenefitsCosts -Application Fee -Consultant Fee -Implementation Fee -Management Fee -Internal Fee Decisions need to be made 17 - New Opportunities/new business model - Enhancement of Security - Visibility - New ways of communication - Control - DNSSEC - Enhances trust

18. © 2011 Deloitte Belgium Technical Aspects 18 Shared Registration Systems, Whois Database, DNS, Billing, Reporting, Data Backup and Escrow Systems, 24/7 Network, Operations System, Network Monitoring System and potentially DNSSEC Process: define the technical conditions / requirements discussions with the registry operator role of the gateway registrar finalization of the contracts Incorporation / implementation of the operator’s technical If chosen to insource some technical parts, what? solutions within the existing systems of the company and vice-versa

19. © 2011 Deloitte Belgium Operational Aspect 19 who will be responsible for the operational aspects of the gTLD? hierarchy, define roles and responsibilities, … ensure ICANN compliance (reports, payment of fees, …) transfer of know-how develop an implementation plan together with the technical and experts development of contracts, policies, …

20. © 2011 Deloitte Belgium Financial Aspect 20 Deloitte will not sell any domain names Will Deloitte global send out invoices to the Member firms What will be the costs and the benefits of this operation? Draw up a business plan and a detailed implementation plan, which should be approved by management

21. © 2011 Deloitte Belgium 21