1. Cobb Publishing and E-Books Case Study Jude Bader

2. Overview  Publishing company  500 employees  Vancouver  Range of books for the public  Local market – in areas the major publishers doo not see as being profitable

3. Current System  Network with standard publishing software  Used by staff to develop and store text  When a book is finished > printer > distribute it  Use their own printer, local printers and sometimes national or overseas companies

4. The changing publishing industry  Publishing industry is more developed with the increased use of technology  Pressure from existing clients on CP to publish for these devices  Writers are beginning to self publish their e- books

5. The changing publishing industry  Therefore, CP might need to develop new digital publishing section of the business  They could form partnerships with other publishers and distributors  Companies that have skills and knowledge that CP doesn’t have.

6. Changing format of e-books

7. Challenges faced  Marketing / business analytics  Self publishing  Distribution and licensing  Legal rights and copyright

8. E-book vs. Book June 19, 2012  44% come home to read instead of watching TV  Book sale price: $26,00  E-book sale price: $13,99  Book production cost: $4,50  E-book production cost: $0,70 http://www.youtube.com/watch?v=y9DXdlewgwA

9. If Kids Are Our Future, Our Future Is E-books January 1, 2013  Kids e-read a lot: Of the 54% of kids who read e- books, 85% of them read at least once a week  Tablets rule: 22% of kids who read e-books read most often on an iPad; 20% on a Kindle Fire; 14% on a Kindle e-reader  Kids make the decisions: No. 1 way a parent chooses a new e-book for their child is that their child asks for it http://www.forbes.com/sites/jeremygreenfield/2013/01 /31/if-kids-are-our-future-our-future-is-ebooks/

10. Publishing in the Digital Era 2011 http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdf

11. Results from questionnaire:  58% are female  62% are ages 14-19  37% read occasionally  4% never read  49% prefer using traditional books  10% prefer using e-books

12. Results from questionnaire:  89% have a device that allows them to read  33% believe that there are no issues related to e-books  17% think that the main issue is downloading speed  5% only think that the issue is security