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THE BOOK INDUSTRY BY THE NUMBERS What’s Happening in the US Book Market?
Hello. My name is: Nadine Vassallo Project Manager, Research & Information BISG
Hello. And BISG is: The US book industry trade association for research, education, and best practices.
60,000 publishers How big is the US market? $27 billion in revenue
Trade dominated industry
Digital growth in trade
Print’s not dead
A New Opportunity: Digital Book Subscriptions
The subscription economy Subscription has taken hold in the movie, TV, music industries, and more… Thanks to our sponsor
D OMINANT S UBSCRIPTION M ODELS The subscription economy
Is this the end of ownership?
D OMINANT S UBSCRIPTION M ODELS
What do publishers think? Subscription is inevitable 84% predict positive impact over next 5 years Thanks to our sponsor
What do publishers think? Biggest benefit: chance to reach new customers Biggest concern: cannibalization of physical sales Thanks to our sponsor
Market segments Scholarly presses most likely to work with aggregators, libraries Thanks to our sponsor
Market segments Future of textbook publishing in Integrated Learning Systems Thanks to our sponsor
Market segments Professional publishers have established consumer relationships; continue to sell direct Thanks to our sponsor
Market segments Trade publishers beginning to join subscription services Thanks to our sponsor
Open issues Access vs. ownership Breadth vs. depth Thanks to our sponsor
D OMINANT S UBSCRIPTION M ODELS Companies to watch
Understanding US Ebook Buyers
Meet the “Power Buyer”
Female 45-54 years old Clerical worker or homemaker Kindle user
All about affordability
”We’ve learned how to move immersive reading from paper to screen in a way that satisfies the consumer.”
What enhancements do readers want?
Would you be willing to pay more for an ebook if it was published by a traditional publisher (rather than self-published)? Reader preferences
Source: 2014 Digital Book World/Writer’s Digest Survey The author perspective
Source: 2014 Digital Book World/Writer’s Digest Survey The author perspective
”The beauty of self-publishing is the ownership and control of one’s work.”
In conclusion: The opportunities are endless!
What’s next for BISG? 2013 sales report Digital content usage in public libraries K-12 educational materials
Thank you! Nadine Vassallo Project Manager, Research & Information Book Industry Study Group email@example.com @BISG
Thanks to our sponsors! Student Attitudes Toward Content in Higher Education.
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