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2. Company’s objectives Market study Product and services presentation Market positioning of the offer 2 Financial part

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4.  Penetration of a new market segment : ◦ Automation of winter’s sport stations  Selling a customer solution  Implementation and continuous monitoring of software in order to computerize the management and the logistics of a winter’s sports station.  Problematic: ◦ simplifying the management of a resort for winter sport and make consumption convenient and effective for skiers 4

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6.  Market definition: ◦ Winter sport stations french  Market quantification : ◦ About 230 winter’s sport stations  100 privates companies (40%)  100 public companies (regies)  30 companies (20%) of mixed economy (Public commercial company owned) 6

7.  Top 100 ski resorts based on their turnover (cf Annexe)  Medium stations have a turnover between 1M€ and 15M€  Huge stations have a turnover between 15M€ -60M€ and more.  Assessment share turnover invested in a system like Avalanche : 11% 7

8.  Segmentation criterion : part of the turnover that is used by stations on project of software in order to computerize the management and the logistics  Grid services(cf slide 17) shows market prices ◦ According to market prices and if a client buy the full package (cf slide 24), it will cost : 110 880 € ◦ We approximate this cost about 115K €  This valuation let us to segment the Top 100 list of winter’s sports station 8

9.  So, there is 98 stations which have a budget greater than 115K €  This 98 stations will be our targets (cf list) 9

10.  Major competitor: 10

11.  98/230 Winter sport stations as targets  Valuation :15/98 potential customers  Aim : 7% market share 11

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13.  Reduce the cost required for maintenance  Limiting fraud  Provide better services for winter’s sport stations customers  Improve corporate image and reputation of winter’s sport stations 13

14.  Provide better services to skiers ◦ Contribution:  Information system  Stations organisation ◦ Management and control:  Ski lifts  Ski pass sales  Ski lessons, equipment lease 14

15.  Supervision Center: ◦ Simulation ◦ DB management ◦ Reporting  Web site: ◦ Ski pass purchase ◦ Equipment lease ◦ Generals information ◦ Reporting  Database : ◦ Data hosting 15

16.  Assistance in commissioning ◦ Data migration ◦ System setup  After-sales support  Consulting service : ◦ Objectives:  Update product following customer demand  Training and upgrading of users 16

17. 17 SoftwareHardwareServices Site web :Borne de vérification : entre 5k et 8k€ Assistance à la mise en service : Prix de la mise en place comprise dans le prix du software/hardware Prix de la migration des données : 135€/j/migrateur Hébergement BDD/ gestion achat forfait: 200 à 800€/mois en fonction de la taille Borne d’achat/vente : 8k à 10k€ (software + déploiement réseau) Support après-vente : Hotline gratuite, mise en place d’un numéro vert Gestion des remontées/BDD (centre de supervision) : 3800€ Carte RFID : 40 centimes à 1€Service de consulting : Prix consulting : 750€/j Prix formateur et remise à niveau : 300€/j/formateur pour 6 groupes de 6 personnes max Gestion des forfaits (Centre de vérification) : 1190€ Palm OS (support mobile du logiciel centre de vérification) : 200€ pièce

18.  Products and services are flexible  Customer can makes his own solution with products and services  The prices we offer are cheaper than the current market, more important for software solutions 18

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20. Global warming New concurrent Young team Distribution to retailers European market Reporting tools StrengthsOpportunities ThreatsWeaknesses 20

21.  Door to door approach to obtain our first sale  Make a stand on SAM 2011. Evaluated cost : 11000€  Advertising for 3 years in trade press. Not evaluated  Official website. Evaluated cost : 2500€ 21

22. Software package 22

23. Web package 23

24. Hardware package 24

25. Full package 25

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27. Return on investment Forecasts for the revenues YearSoftware package Web package Hardware package Full package Revenue (€) 1 1301171780 2 3413527340 3 4444947520

28. Costs HR expenses for conception of prototype Wage per year (k€)Per hour (€)Number of hours Project manager3932,871,164 Quality manager3525,901,172 Technical manager3525,901,172 Sales manager3625,901,172 Development engineer3411,871,333 TypeValueUnitComments Social taxes14880€/year Insurance3504€/year Installations and equipments 33933€/year Human resources, taxes and social contribution  Totally not affordable for a startup business … 28

29. Estimates on three years 29

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