Presentation on theme: "Web-site Design Strategy. To achieve P1 learners should describe how the websites help the organisations to achieve their purposes and apply the marketing."— Presentation transcript:
To achieve P1 learners should describe how the websites help the organisations to achieve their purposes and apply the marketing principles. It should look at the Purposes of commercial websites: direct sales models, transactions and delivery via online communication (e.g. software, music), transactions with separate delivery (e.g. tesco.com); pre-sales models, brochure ware, email campaigns; post-sales support models, automated customer support services, technical information;
sites not directly related to sales transactions, corporate communications, public relations; sites providing information or services and drawing revenue from advertising e.g. social networking, browsers and Purposes of non-commercial websites: to provide information; influence public opinion; collect data; operational e.g. licence applications; tax return submissions.
Your work should cover the differences between Commercial relationships: business to business (b2b); business to consumer (b2c) and Non-commercial business relationships: central and local government providing information and services to both businesses and consumers, voluntary sector organisations and campaigning groups and you should also look at
Current and future developments: e.g. increased penetration of broadband in homes; increased use of mobile internet connections; telephony developments, scalability in planning a website.
You should finally look at the Key marketing concepts: segmentation of market; identification of target group; design of marketing mix to meet needs of target group; place of website in marketing mix; place of website in promotion mix and explain how your 3 businesses meet these needs. This provides evidence for P1
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