Presentation on theme: "Web-site Design Strategy. To achieve P1 learners should describe how the websites help the organisations to achieve their purposes and apply the marketing."— Presentation transcript:
Web-site Design Strategy
To achieve P1 learners should describe how the websites help the organisations to achieve their purposes and apply the marketing principles. It should look at the Purposes of commercial websites: direct sales models, transactions and delivery via online communication (e.g. software, music), transactions with separate delivery (e.g. tesco.com); pre-sales models, brochure ware, campaigns; post-sales support models, automated customer support services, technical information;
sites not directly related to sales transactions, corporate communications, public relations; sites providing information or services and drawing revenue from advertising e.g. social networking, browsers and Purposes of non-commercial websites: to provide information; influence public opinion; collect data; operational e.g. licence applications; tax return submissions.
Your work should cover the differences between Commercial relationships: business to business (b2b); business to consumer (b2c) and Non-commercial business relationships: central and local government providing information and services to both businesses and consumers, voluntary sector organisations and campaigning groups and you should also look at
Current and future developments: e.g. increased penetration of broadband in homes; increased use of mobile internet connections; telephony developments, scalability in planning a website.
You should finally look at the Key marketing concepts: segmentation of market; identification of target group; design of marketing mix to meet needs of target group; place of website in marketing mix; place of website in promotion mix and explain how your 3 businesses meet these needs. This provides evidence for P1