1. Phone Manager Call Accounting and Management Software

2. Product Description Uses Bill Customers Monitor Staff Performance Analyse Phone Usage Prevent Phone Fraud

3. Advantages Cost Effective Wide hardware support International support Reliability

4. Financial Report Investment (Projections of) Profits and expenditure

5. Investment We seek €830,000 in venture capital Return on investment will be substantial Return will be delivered within 5 to 7 years

6. Profits and Expenditure (Providing assumptions and projections are accurate)

7. Financial projections Company will begin making profit in year 4 Company will continue to grow steadily for the predicted future

8. Expenses Salary Expenses: 6 full time staff 2 part time staff Rent, equipment, light, heat.. Fourth Year's Projected Sales: €1,430,184 Less 13%Tax: -€183,184 €1,247,000 Less Salary Costs: -€349,200 €897,800 Less Other Costs: -€97,400 Profit: €800,400 Plus Loan: €10,000 Cash at end of the first year: €810,400 Projected Profit 4th Year: €810,400

9. Break Even Model Fixed costs growing in proportion to employee numbers Monthly break even point sale of 240 units of products.

10. Market Analysis Demographics Aimed at a broad market Any business that needs to monitor or log calls and their costs There is currently a strong demand for the product

11. Market Conditions Porters Five Forces Rivalry Threat of Substitutes Buyer power Supplier power Barriers to Entry

12. SWOT Analysis

13. Market Plan Launch a sudden attack on the market by: Undercutting avarage market price Maintain this advantage through improved product differentiation

14. Advertising Media Working in conjunction with Distribution and uploading sites Our fresh new site – up to date, informative with virtual installation guides. Forging bonds with the existing telcoms so that our software is used by them.

15. Management Plan

16. Philosophy & Personal Policies Responsibility and mutual respect Our customers are the number one Personal Policies outlined in a manual given to every employee

17. Hours,Security and Training. Minimum hours and sick days highlighted to each employee Security provided privately in Digital Depot Training will be provided to each employee in their relevant field

18. Implementation & Distribution Back end Front end Language Support Web Sales Two tiered pricing structure