1. Cross Cultural Communication
Introduction
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Introduction

2. Course Description
The course focuses on how culture, its norms, values and beliefs may differ from region to region.
Theoretical models of culture will portrait differences between cultures
Hence the anticipated problems caused due to cultural differences are minimized.
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Introduction

3. Learning Outcomes of the course
To enable students to possess a better understanding of differences that exist between various cultures in the context of international business negotiations.
To enable students to overcome the problems caused due to the cultural differences and hence communicate effectively in a global environment
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4. Course Content What is Culture?
Universalism and Particularism (Rules & Relationship)
Individualism and Collectivism (self & group)
Affective and Neutral (emotion)
Specific and Diffusive (involvement)
Achievement and Ascription (status)
Sequential and Synchronic (time)
Inner and outer directed (nature)
National Cultures & Corporate culture
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5. Assessment Pattern Total Marks ……………………… 100
Continuous Assessment………………….60%
Class Participation and Attendance……… 10%
Assignment …………….…………………….. 10%
3 Quizzes ………………………………….. 15%
Seminar………………………………………. 05%
Mid Term Test …………………………… %
Final Examination ………………….…. 40%
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6. Academic Strategies Lectures Seminar Case Studies Student Presentation
Group Discussions
Class Assignments/Quizzes/Tests
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7. Core Text Riding the Waves of Culture (Second Edition) by
Fons Trompenaars
&
Charles Hampden-Turner
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8. Reference Books
Brislin R, Understanding Culture’s Influence on Behavior, Harcourt Brace.
Hofstede G, Cultures and Organizations, McGraw-Hill.
Frost J. Peter, Reframing of Organizational Culture, Sage Publications
Raymonde Corroll, Cultural misunderstandings
Richard D, When Cultures Collide
Ashley C. Franklin, Revitalize your Corporate Culture, Prentice-Hall
Newstrom J.W., Davis Keith, Organizational Behavior, Human Behavior at work, Tata McGraw Hill.
Mintzberg Henry, The Structuring of Organization, Prentice-Hall.
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