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APPEALS TO EMOTION. CAN BE BASED ON … 1.Fear 2.Feelings of insecurity 3.Wanting to be liked 4.Wanting to be better Brain on drugs commercial is an appeal.

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Presentation on theme: "APPEALS TO EMOTION. CAN BE BASED ON … 1.Fear 2.Feelings of insecurity 3.Wanting to be liked 4.Wanting to be better Brain on drugs commercial is an appeal."— Presentation transcript:

1 APPEALS TO EMOTION

2 CAN BE BASED ON … 1.Fear 2.Feelings of insecurity 3.Wanting to be liked 4.Wanting to be better Brain on drugs commercial is an appeal to … …. fear

3 CAN BE USEFUL TO … 1.make arguments 2.get help (Hurricane Katrina in the news)

4 MAKING SUCCESSFUL APPEALS TO EMOTION 1.Use pictures with text (war) Using photos 1.Close ups showing emotions 2.Increases impact of stories 3.Can change opinions

5 POLITICAL SPEECHES 1.Kennedy- Sense of patriotism 2.Martin Luther King jr. appeal to desire for equality Change the course of history


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