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Persuasion Useful Techniques. Appeal to Emotion Writers may appeal to fear, guilt, anger or joy to sway their readers. They may also add climax or excitement.

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Presentation on theme: "Persuasion Useful Techniques. Appeal to Emotion Writers may appeal to fear, guilt, anger or joy to sway their readers. They may also add climax or excitement."— Presentation transcript:

1 Persuasion Useful Techniques

2 Appeal to Emotion Writers may appeal to fear, guilt, anger or joy to sway their readers. They may also add climax or excitement. This technique is strongly connected to the essay's mood.Writers may appeal to fear, guilt, anger or joy to sway their readers. They may also add climax or excitement. This technique is strongly connected to the essay's mood.

3 Word Choice (Diction ) Is a person "slim" or "skinny"? Is an oil spill an "incident" or an "accident"? Is a government expenditure an "investment" or a "waste"? Writers tend to reinforce their arguments by choosing words which will influence their reader's perception of an item or issue. Diction may also help to establish a writer's "Voice" or "Tone".Is a person "slim" or "skinny"? Is an oil spill an "incident" or an "accident"? Is a government expenditure an "investment" or a "waste"? Writers tend to reinforce their arguments by choosing words which will influence their reader's perception of an item or issue. Diction may also help to establish a writer's "Voice" or "Tone".

4 Rhetorical Question Sometimes a writer will ask a question to which no answer is required. The writer implies that the answer is obvious; the reader has no choice but to agree with the writer's point.Sometimes a writer will ask a question to which no answer is required. The writer implies that the answer is obvious; the reader has no choice but to agree with the writer's point.

5 Repetition Overly repetitive writing can become tiresome. However, when used sparingly for effect, it can reinforce the writer's message and/or entertain the reader. Writers may repeat a word, a phrase or an entire sentence for emphasis.Overly repetitive writing can become tiresome. However, when used sparingly for effect, it can reinforce the writer's message and/or entertain the reader. Writers may repeat a word, a phrase or an entire sentence for emphasis.

6 Analogy This tool is not limited to poets. Essay writers often use figures of speech or comparisons (simile, metaphor, personification) for desired emphasis.This tool is not limited to poets. Essay writers often use figures of speech or comparisons (simile, metaphor, personification) for desired emphasis.

7 Appeal to Authority (association) A writer may mention an important event or person in an essay to lend importance or credibility to his/her argument.A writer may mention an important event or person in an essay to lend importance or credibility to his/her argument.

8 Bandwagon persuade people to do something by letting them know others are all doing itpersuade people to do something by letting them know others are all doing it

9 Address Objections If you present your case and someone is left thinking “yeah, but…”, well, you’ve lost. Addressing all the potential objections of at least the majority of your readers can be tough, but if you really know your subject the arguments against you should be fairly obvious.If you present your case and someone is left thinking “yeah, but…”, well, you’ve lost. Addressing all the potential objections of at least the majority of your readers can be tough, but if you really know your subject the arguments against you should be fairly obvious.

10 Storytelling Stories allow people to persuade themselves, and that’s what it’s really all about. You might say that we never convince anyone of anything—we simply help others independently decide that we’re right. Do everything you can to tell better stories, and you’ll find that you are a terribly persuasive person.Stories allow people to persuade themselves, and that’s what it’s really all about. You might say that we never convince anyone of anything—we simply help others independently decide that we’re right. Do everything you can to tell better stories, and you’ll find that you are a terribly persuasive person.

11 Exigency creating the impression that action is required immediately or the opportunity will be lost forevercreating the impression that action is required immediately or the opportunity will be lost forever

12 Common Sense trying to persuade using everyday sense of good or bad/right or wrongtrying to persuade using everyday sense of good or bad/right or wrong

13 Reasoning Luring the reader by listening or explaining reasons or an ideaLuring the reader by listening or explaining reasons or an idea

14 Figures and Statistics people love numbers as proof. Don’t forget to cite your sources though.people love numbers as proof. Don’t forget to cite your sources though.


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