2. Simply better, by design. ‘King of the Road’ RV Ambassador Program Exclusive program for select dealers to partner with KING to drive business to their dealership. King of the Road RV Ambassador

3. Dealer Selects Ambassador who receives free KING equipment and DISH service. Properly merchandises the store with KING Product and services. Ambassador Drives business to dealer - passes out literature & posts on social media. ‘King of the Road’ RV Ambassador Program How it works: King of the Road RV Ambassador

4. Ambassador Benefits Over $1500 value Hardware & Service King of the Road RV Ambassador

5. Ambassador Benefits FREE DISH Satellite TV KING Tailgater ViP211z HD Receiver Digital OTA tuner FREE DISH Showroom account King of the Road RV Ambassador

6. Ambassador Benefits FREE HD upgrade for OTA KING Jack Replacement head & SureLock -OR- Complete KING Jack King of the Road RV Ambassador - OR -

7. Dealer Benefits Store promotion and merchandising KING merchandising Ambassador driven store traffic Delight best customer on KING’s dime KING social media campaign King of the Road RV Ambassador

8. Ambassador Responsibility Distribute literature Forward prospects to Dealer Follow KING and Dealer on social media Provide testimonials King of the Road RV Ambassador

9. Dealer Responsibility Merchandise store with KING and DISH Minimum: (1) 3’ endcap display; KING counter mat (Jack or Satellite); KING services tear sheet & counter mat Select Ambassador Coordinate delivery of equipment to Ambassador Provide completed Ambassador sign up sheet to KING King of the Road RV Ambassador