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Retail Promotion __________________ – any form of communication used by retailers inform the public Promotional ___________ – the way the retailer combines.

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Presentation on theme: "Retail Promotion __________________ – any form of communication used by retailers inform the public Promotional ___________ – the way the retailer combines."— Presentation transcript:

1 Retail Promotion __________________ – any form of communication used by retailers inform the public Promotional ___________ – the way the retailer combines the 4 types of promotion

2 Types of Promotion Sales _______________ Publicity and Public Relations _________________ Personal ________________

3 Promotional Activities __________________ promotions – promote stores merchandise __________________ promotions – promote the image of the store

4 Sales Promotions __________________ Sales events –___________________ Sale – 1 day sale –___________________ Sale – BOGO ___________________ – small items given to customers Free samples – promotions to customer via

5 Publicity ___________________ – any unpaid mention of a business ___________________ – activities that promote a favorable image

6 Types of Publicity _________________ Publicity – publicizing an activity related to the store without cost _________________ Publicity – a form of free publicity that costs the store in other ways –A fashion show for charity


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