1. Retail Promotion __________________ – any form of communication used by retailers inform the public Promotional ___________ – the way the retailer combines the 4 types of promotion

2. Types of Promotion Sales _______________ Publicity and Public Relations _________________ Personal ________________

3. Promotional Activities __________________ promotions – promote stores merchandise __________________ promotions – promote the image of the store

4. Sales Promotions __________________ Sales events –___________________ Sale – 1 day sale –___________________ Sale – BOGO ___________________ – small items given to customers Free samples E-mail – promotions to customer via email

5. Publicity ___________________ – any unpaid mention of a business ___________________ – activities that promote a favorable image

6. Types of Publicity _________________ Publicity – publicizing an activity related to the store without cost _________________ Publicity – a form of free publicity that costs the store in other ways –A fashion show for charity