1. GLOBAL RETAIL Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping

2. Global Retail Departments Business Development Business Controlling Development VP Global Retail Training & Development Merchandise Management Visual Merchandising Concept Management

3. Own & Operated vs. Franchise stores

4. Distribution ECCO HQ Regional Offices Tanneries Shoe Factories

5. Commercial Planning The store as a Media

6. Commercial Planning Meeting the consumer buying behaviour

7. Commercial Planning The 4 levels of in-store communication

8. Visual Merchandising The 5 media/zones in the ECCO store

9. Visual Merchandising Window campaigns

10. Visual Merchandising In-store campaigns

11. The Brand Ambassador Selling Programme

12. Global Mystery Shopping Programme