1. 1 www.FAFSADay.org FAFSA DAY 2015 Marketing Within Your Local Community

2. 2 www.FAFSADay.org Who Can Help You Get The Word Out? High School Guidance Staff High School Teachers and/or Administrators High School Students Parent / Teacher Organizations College Admissions Staff College Faculty and Administrators Community-Based Organizations Religious Organizations Local Businesses Local Newspapers Radio Stations Television Stations Social Media And More…

3. 3 www.FAFSADay.org Getting Materials FAFSADay.org/Resources/Educational Professionals

4. 4 www.FAFSADay.org Save the Date Cards

5. 5 www.FAFSADay.org Brochures

6. 6 www.FAFSADay.org Flyer & Poster

7. 7 www.FAFSADay.org FAFSADay.org/mcgsadmin View/Download Documents

8. 8 www.FAFSADay.org View/Download Documents

9. 9 www.FAFSADay.org Coming Soon… Spanish Materials Press Releases

10. 10 www.FAFSADay.org Social Media

11. 11 www.FAFSADay.org Social Media Best Practices Facebook Use Conversational Tone Invite Readers to Take Action Share Pictures or Video Invite Responses and Likes Vary Your Post Types Keep Post Short Twitter Create Tweets that Resonate Keep Tweets Short and Sweet Make it Real-Time Tweet as Often as Possible Use @Replys and #Mentions

12. 12 www.FAFSADay.org Online

13. 13 www.FAFSADay.org Other Great Options Announcement in E-Newsletter Letter to Area Schools All-Call to Families Radio Spots

14. 14 www.FAFSADay.org Communicate with Your Registrants

15. 15 www.FAFSADay.org FAFSA Day Massachusetts Chairs Kristi Pierce Site Logistics Coordinator 617-728-4608 kpierce@asa.org kpierce@asa.org Keith Curtis Dimalanta Marketing Coordinator 617-373-7162 k.dimalanta@neu.edu k.dimalanta@neu.edu Alcira Zadroga Site Logistics Coordinator 978-665-3556 azadroga@fitchburgstate.edu azadroga@fitchburgstate.edu

16. 16 www.FAFSADay.org YOU CAN GET THE WORD OUT! Questions? Thank You!