1. B ING IN THE C LASSROOM P RE -L AUNCH C HECKLIST Is the enhanced experience working in your district? Check by going to www.bing.com. You should see the Bing in the Classroom logo on the homepage.www.bing.com Have you set Bing.com as your default homepage and/or default search engine across the district? This will make it easier for students and teachers to experience safer search. Use our GPO templates here.here Have you ordered flyers explaining the program to parents and teachers? Is the Bing search box on your website and/or internal portal? We have search box code that will make it easier for parents, teachers, and students to use Bing. Are you ready to talk to press? We have a friendly press kit available here.here

2. Week 1 Week 3Week 2 Bing.com set as default search engine + default homepage Bing search bar on portal/website Ad-free safer search experience running Teacher/tech training Flyers distributed to teachers Posters up in classrooms Flyers sent to parents Website announcement Broader communications sent (e.g., letters, flyers, postings, emails, etc.) Phone calls Principal announcement Use resources in our PR Toolkit to talk to press Local radio presence Local news presence Football scoreboard presence PTA & Student Government Activation School Facebook & Twitter blast Kickoff M ARKETING T IMELINE * Order flyers and posters *all included tactics are optional ideas: take or leave them as you will!

3. O THER I DEAS Contact us at BingintheClassroom@microsoft.com with questions.BingintheClassroom@microsoft.com Hand out flyers in the carpool lane Post an announcement on school football scoreboards Activate at homecoming, parent/teacher conferences, back to school nights, and other events Utilize our video assets, or create your own: 1:30 spot of teacher testimonials using bing in the classroom 1:30 spot clip of a teacher explaining the benefits of a Surface in the classroom clip short explanation of the ad-free portion of the program short explanation tv commercial Organize a competition between schools to incentivize communities to see who can earn the most Surfaces for their schools Post an endorsement from a teacher, student, principal, or local community expert who loves Bing in the classroom Publicize the first Surfaces won in your district Use local news, radio, and social media outlets to spread the word (download our press release templates & outreach guides at www.bing.com/classroom/getinvolved)www.bing.com/classroom/getinvolved Involve the PTA, student government, and other community groups