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Focus Group Research Key Findings The methods used for this marketing campaign could include television, radio and newspaper ads, but Internet marketing,

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Presentation on theme: "Focus Group Research Key Findings The methods used for this marketing campaign could include television, radio and newspaper ads, but Internet marketing,"— Presentation transcript:

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2 Focus Group Research Key Findings The methods used for this marketing campaign could include television, radio and newspaper ads, but Internet marketing, including social media, should be considered, especially Facebook. In addition, direct mail was perceived as a potentially strong medium to utilize for marketing efforts, especially adult participants and parents of high school students. Also, a marketing campaign would create awareness and potential demand for the Cooperative Alliance earlier in the decision process.

3 Campus Toolkit Brochures for adult students, high school students and parents and high school seniors Brochures for adult students, high school students and parents and high school seniors Microsite (www.okhighered.org/alliances) Microsite (www.okhighered.org/alliances) Testimonial videos (four) Testimonial videos (four) Certificate of recognition Certificate of recognition Standardized admissions forms Standardized admissions forms Congratulatory/admission letter templates Congratulatory/admission letter templates Poster Poster Social media (Facebook and Twitter) Social media (Facebook and Twitter) Display ad template Display ad template

4 Campus Toolkit Pieces funded through federal funds, via the College Access Challenge Grant. Pieces funded through federal funds, via the College Access Challenge Grant.

5 Tools Provided Copies of all three brochures Copies of all three brochures Copies of poster Copies of poster Link to a Website that will include ALL materials -- vector files that you can personalize and pdf files you can print directly. Link to a Website that will include ALL materials -- vector files that you can personalize and pdf files you can print directly.

6 Cooperative Alliance Logo

7 The Brochures

8 The Poster

9 Display Ads

10 Certificate of Recognition

11 Forms – Admission & Enrollment

12 Letters of Admission/Congratulations Letters provided in Word document with highlighted boxes for personnel to personalize for their institutions. These are available on the marketing materials web page. Letters provided in Word document with highlighted boxes for personnel to personalize for their institutions. These are available on the marketing materials web page.

13 Web Access Cooperative Alliance marketing materials may be found at Cooperative Alliance marketing materials may be found at

14 Social Media Twitter – Twitter – Facebook – Oklahoma Cooperative Alliance Program. Facebook – Oklahoma Cooperative Alliance Program.

15 Testimonial Videos Adult Students Adult Students High School Students High School Students Adult and High School Students Adult and High School Students Businesses and Industry Businesses and Industry All videos can be viewed on microsite, all are less than 4 minutes in length. All videos can be viewed on microsite, all are less than 4 minutes in length.

16 The Old… Microsite??????

17 The NEW Microsite

18 Cooperative Alliances Cooperative Alliances Sharon Bourbeau Communications Coordinator II (405)


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