1. Retail Sales +$30m Cranes +$10m Equipment Hire +$20m Acquisitions +$30m Asia +$30m “Make me look good so I can win my next job” Developer Construction Innovative Availability Reporting Accountability Credibility Transparency One Stop Shop Choice Reliability Technical Knowledge Price Satisfied Crew Location Marketing Plan Features Early Engagement Model for LA / Europe Cross Selling Process Export Market Research Plan Pricing Strategy Acquisition Strategy Leadership & Delegation  Job Roles  Promote talent  Leadership (strategy)  Communication  Coaching  Measurement Customer Outcomes Process Drivers Learning & Development Drivers Financial Outcomes 1. Brand 2. Sales & Customer Service 2009-2012 Increase Revenue from $400 to $500m Increase EBITDA from 15% to 20%

2. Cost Efficiencies Internal Customers Values Availability Innovative Team Accountability Technical Knowledge One Image and Brand One retail brand One location – Australia / New Zealand Transparency of stock & inventory Standardise processes & systems One retail system & process Cross Functional Teams One Financial System – Great Plains One IT Network & Applications One Team Culture Customer Outcomes Process Drivers Learning & Development Drivers Financial Outcomes 1. Brand 2. Retail 3. Rental & Logistics One Rental System 2009-2012 Increase Revenue from $400 to $500m Increase EBITDA from 15% to 20%

3. Marketing Plan Features Early Engagement Model for LA / Europe Relocation – Regional Office One Company One Rental System One Process Ready to Rent -To Be - Preventative Maintenance Cross Selling Process Export Market Research Plan Pricing Strategy Acquisition Strategy Culture  Proactive  Cross- functional teams  Customer- centric Training & Capability Development  Rental System  Management Accounting  Team Training  6 Sigma  Sales Training  Negotiations  Measurement  Retail Technology  Great Plains  Platforms & Compatible Systems  Rental Leadership & Delegation  Job Roles  Promote talent  Leadership (strategy)  Communication  Coaching  Measurement Resources  HR Management  People & Roles  HR Support for Leadership Customer Outcomes Process Drivers Learning & Development Drivers Financial Outcomes 1. Brand 2. Sales & Customer Service 3. Rental & Logistics Retail Sales +$30m Cranes +$10m Equipment Hire +$20m Acquisitions +$30m Asia +$30m 2009-2012 Increase Revenue from $400 to $500m Increase EBITDA from 15% to 20% “Make me look good so I can win my next job” Developer Construction Innovative Availability Reporting Accountability Credibility Transparency One Stop Shop Choice Reliability Technical Knowledge Price Satisfied Crew Location