1. Macau International Airport Advertising Media Kit
JCDecaux Transport
July 2009

2. JCDecaux Group Worldwide Outdoor Experts

3. Leaders in Outdoor Advertising
№ 1 in Asia-Pacific in Outdoor Media
№ 1 in China in Outdoor Media
№ 1 in Europe in Billboard Advertising
№ 1 Worldwide in Street Furniture
Advertising
№ 1 Worldwide in Airport Advertising
London
Paris
Barcelona

4. Worldwide in Airport Advertising
JCDecaux Airport
No. 1
Worldwide in Airport Advertising
JCDecaux Airport is the world leader in airport advertising with 165
Airports in 17 countries, targeting over 1 billion passengers a year.
Its presence includes London, New York, Paris, Frankfurt, Hong
Kong, and Beijing… which helps to coordinate National and
international campaigns.
165 Airports in 17 Countries

5. JCDecaux Airport – China Network
Hong Kong International Airport
Macau International Airport
Beijing Capital Intl. Airport Terminal 3
Beijing
Qingdao
Shanghai Pudong Intl. Airport
Shanghai Hongqiao Airport
Qingdao Liuting Intl. Airport
Shanghai
Macau
Hong Kong

6. Macau International Airport
5M PAX in 2008*
24-hour Airport
Exclusive Concessionaire
Best Emerging Airport Asia**
Source: *ADA – Administration of Airport Ltd., Traffic Statistics Jan 2009
** MIA press release Dec 2008

7. 51% PMEB (Professionals, Managers, Executives, Businessmen)
Passenger Profile
66% Male, 34% Female
Age Group: 36 – 45
51% PMEB (Professionals, Managers, Executives, Businessmen)
Average Dwell Time: 1Hour
Monthly Household Income: MOP$20,000
Source: 2008 Passenger Profile Report – ADA, Dec 2008

8. Air Passenger by Destination
64% of passengers are from Greater China Region
Origin Destinations
Top Destinations
Taiwan
Mainland China
Thailand
Malaysia
Singapore
Philippines
Japan
Vietnam
Australia
Korea
Indonesia
Taipei
Kaohsiung
Bangkok
Shanghai
Kuala Kumpur
Singapore
Manila
Beijing
Wuxi
Hangzhou

9. Advertising Formats Prestige Stand out with the most luxurious sites
Premium
Target highly sought-after travelers
Tactical
Differentiate through alternative displays

10. Exterior Billboard Key Benefits:
Located along the main traffic route between Macau International Airport and the Cotai area reaching 100% of all departure and arrival passengers 10

11. Lightbox on Carousel – Baggage Reclaim Hall
Key Benefits:
During the waiting time for luggage, these Hugh lightboxes can deliver your message clearly in front of passengers

12. Free Standing Lightbox – Departure Duty Free
Key Benefits:
Long captive dwell times: best location to give the product details to the target audiences
Hennessy

13. Lightbox on Wall - Check in Hall
Key Benefits:
An amazing and prestigious display targeting both departing and arriving passengers

14. Arrival Lightbox Key Benefits:
Leaving the arrival immigration area, this part is the only exit for the passenger flow, all passengers will be aware of this spectacular lightbox

15. Arrival Lightbox Key Benefits:
On every corner of the arrival hall, lightboxes will attract the passenger flow.

16. Welcome Signage Key Benefits:
In the middle of the arrival hall, this eye catching lightbox is welcoming the passengers.

17. Giant Ceiling Banner Key Benefits:
Remy Martin
Key Benefits:
Ideal to promote your brand and products in a very dynamic way to captivate passenger’s attention

18. Column Wrap Banner Key Benefits:
Dominating the arrival concourse and benefiting from repetition and frequency the perfect site to maximize exposure

19. TV Wrap
Key Benefits:
This is the best format to capture the attention of the passengers waiting aboard

20. Exhibition Site Key Benefits:
Offer a unique opportunity for VIP airline passengers to learn about, spend time with and walk away with your products

21. Clock Sponsorship Key Benefits:
Your brand is easily recognized as travelers are time-conscious

22. Airbridge Exterior Advertising
Key Benefits:
The airbridge is a remarkable form of airport advertising and provides tremendous impact. Advertising at exterior structure creates powerful impact thus results in effective brand building.

23. Airbridge Interior Key Benefits:
VISA
Key Benefits:
Your messages will be the first that travelers see upon arrival or the last when they depart. This powerful advertising format is available in different sizes

24. Airport Bus Advertising
Key Benefits:
Bus body advertising creates a strong visual impact and enables a wide reach of air-passengers

25. Airport Bus Interior Key Benefits:
Advertisers are provided with high creativity and flexibility by Airport Bus interior

26. Airport Campaign in MIA – Tiffany

27. Airport Campaign in MIA – Tiffany

28. Airport Campaign in MIA – VISA

29. Airport Campaign in MIA – MIECF

30. Contact Us for More Details!
For inquiries, please contact
JCDecaux Transport - Airport Advertising Team
Tel : (852) / (852)
Fax: (852)