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OneWorld New Business Trip Silicon Valley Singapore July 2013.

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Presentation on theme: "OneWorld New Business Trip Silicon Valley Singapore July 2013."— Presentation transcript:

1 OneWorld New Business Trip Silicon Valley Singapore July 2013

2 Singapore | AT A GLANCE | An Ideal Platform to Showcase the Worlds Best Brands Singapore - South East Aisas regional hub and a proxy for the Asian economic growth story 1.Home to Asia's second largest gaming hub (in terms of revenue) 1 A gaming destination magnet around the region and the world Top visitor markets like Indonesia and China to continue to grow 2 2. A business hub connecting Asia to the World Prime regional HQ location for 4,000+ Multinational Corporations 3 Private banking hub- over 40 private banks, family offices and wealth management companies present 4 1 A Look At Singapore's Value To Las Vegas Sands, Forbes Online 2 Visitor Arrivals to Grow 7.7% in 2013, Singapore Business Review 3 EDB Website, Professional Services 4 Singapore Rides Wave of Asian Wealth, Wall Street Journal Singapore Changi Airport - The World Class Airport Media Brand 1.An international airhub connecting to 220 cities in 60 countries 2.Worlds most awarded airport- over 420 awards since 1981 Skytrax World's Best Airport winning 4 times Wanderlust Top Worldwide Airport- winning 11 times 3.A first class experience through service and state-of-the-art airport facilities Received the Singapore Service Excellence Medallion which recognised CAG for remaining steadfast and committed to service excellence and attaining high levels of customer satisfaction Offers a dynamic retail mix to meet customers needs and wants with over 360 retail outlets and approximately 130 F&B outlets Offers amenities such as the Butterfly Park, swimming pool, lounges, spa facilities for travellers looking to relax while waiting for a flight

3 Past Campaigns Case Study

4 To increase Ciscos presence with their new branding campaign Worked with local creative agency, Advalanche Integrated Advertising RESULTS OUR SOLUTION CAMPAIGN OBJECTIVE Campaign length: 2 months (8 May – 7 July 2013) Concourse Lightbox with full sticker bleed at Terminal 2 Heightened Ciscos brand presence through guaranteed frequency to departing and arriving passengers Case Study | CISCO |

5 Case Study | NETAPP | To increase brand presence and exposure with their campaign Worked with local creative agency, DWA Singapore RESULTS OUR SOLUTION CAMPAIGN OBJECTIVE To reach out to the Asian market audience Campaign length: 1 month (1 April – 30 April 2013) Digital Business Network at Terminals 1, 2 and 3 Maximized Net Apps exposure to premium audience as they pass through business class airline lounges and access area

6 To expand exposure for Singapore Due Diligence Conference event Worked with Hong Kong based agency, PTARMIGAN Media (Asia) Limited RESULTS OUR SOLUTION CAMPAIGN OBJECTIVE Campaign length: 1 month (10 September – 9 October 2012) Arrival Digital Network at Terminal 1 Guaranteed coverage and frequency as this network can be seen by all arriving passengers Case Study |FRANKLIN TEMPLETON |

7 Case Study |VISA| General branding campaign for Visa Worked with local creative agency, OMD Singapore RESULTS OUR SOLUTION CAMPAIGN OBJECTIVE Campaign length: 1 month (16 April – 15 May 2012) and 12 months (21 April 2012 – 20 April 2013) Trolley Network at Terminals 1, 2, 3 70-inch Digital Total Network at Terminals 1, 2, 3 Used by 90% of travellers, baggage trolleys helped Visa to achieve a dominant presence Multiple digital screens ensured high coverage and frequency for Visas brand

8 Research

9 Changi Travellers Profile | Employment | 9 30% Purchase decision makers 8 out of 10* travellers at Changi Airport are employed 34% Managers, Directors & above Q23. What is your current occupation? Source: *TNS Research 2012

10 Purchase Decision Makers Among Employed Travellers Base: n = 824 Products and/or Services Purchase Decision Makers are In-charged of Base: n = 314 On average, decision makers travellers at Changi Airport decide for the purchase of 2 products or services within their company. High purchase decision makers concentration in… IT HR Finance Utilities Products & Services Facilities management & office services 44% 38% 37% 28% 10 Changi Travellers Profile | Occupation | Q26. For which products/services are you involved in purchase decision making? Source: *TNS Research 2012

11 Airport Ad Awareness By Of Purchase Decision Makers: Purchase decision makers tend to be more aware and conscious of advertising versus non-purchase decision makers 11 Retail King Size Lightbox– Terminal 3 Source: *TNS Research 2012 Advertising Awareness | Overview | Q27. Do you remember seeing any advertisement at Changi Airport?

12 Breakthrough Media Opportunities Enjoy the novelty and be the first advertiser on these new platforms

13 Whats new? New media platforms at Singapore Changi Airport: Terminal 1 Social Tree – Branding and Activation Internet Kiosks – Branding and Awareness Terminal 3 Retail Event Space – Branding and Activation Breakthrough Media Opportunities | Overview|

14 Breakthrough Media Opportunities | T1 Social Tree|

15 Technical Details No of units:1 Format: A strategically located at the Central Piazza, after the immigration points 9m tall eye-catching structure 64units of 42 high definition screens 360°display of various animated background 8 units of touchscreen photo booths Creating stories around shared experiences for a memorable audience engagement Breakthrough Media Opportunities | T1 Social Tree| Branding and activation opportunities

16 Step 1 Choose the background of your photo & snap! Step 2 Change the effect of the photo (sepia, black & white.. etc) Add in animated stickers to personalize your photo Step 3 Once finished, share it on Facebook or send it to your . Step 4 Final step is to push up your photo on to the Social Tree 4 Simple Steps Breakthrough Media Opportunities | T1 Social Tree|

17 Breakthrough Media Opportunities | Internet Kiosks| Artists Impression

18 Technical Details No of units:TBC Format: A strategically located at key intersections and at boarding gate areas with long passenger dwell time. 2.5m tall eye-catching structure Opportunities to brand the landing page Stand out and ensure maximum attention Branding and product awareness opportunities Breakthrough Media Opportunities | Internet Kiosks| Artists Impression

19 Breakthrough Media Opportunities | T3 Retail Event Space|

20 Technical Details Space: 10m x 10m (100m²) Format: A strategically located at the main retail transit area for maximum reach to affluent travellers Opportunities to brand the space through a dress-up or providing an experiential lounge Raise curiosity amongst your target customers and ensure maximum brand engagement Branding and activation opportunities Artists Impression Breakthrough Media Opportunities | T3 Retail Event Space|


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