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Advertising Media Kit of Hong Kong International Airport (Provisional Version) JCDecaux Transport (Updated as on February 2009)

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Presentation on theme: "Advertising Media Kit of Hong Kong International Airport (Provisional Version) JCDecaux Transport (Updated as on February 2009)"— Presentation transcript:

1 Advertising Media Kit of Hong Kong International Airport (Provisional Version) JCDecaux Transport (Updated as on February 2009)

2 Hong Kong International Airport in the World 1 st : London, GB (LHR) 4 th : Frankfurt, DE (FRA) 2 nd : Paris, FR (CDG) 5 th : Hong Kong, CN (HKG) 3 rd : Amsterdam, NL (AMS) 5th busiest international airport Reach 50% of the worlds population connected within 5 hours flying time from HK Close to 90 airlines flying more than 150 destinations including around 40 cities in mainland China Top 5 by International Passengers 2007 Source: Airport Council International (Last Update on July 2008)

3 The Worlds Best Airport Worlds Best Airport – UK aviation research institution Skytrax, , Worlds Best Airport among facilities serving 40 million-plus passengers – Airports Council International Airport Service Quality Awards, Best Airport – Travel trade publisher TTG, 2002, Best International Airport – Travel trade magazine Travel Weekly (Asia) and Travel Weekly China, 2007 Best Airport in China – Magazine Business Traveller China,

4 Hong Kong International Airport in Asia Ranking Airport in Asia Top 5 by International Passengers Hong Kong, CN (HKG)46.3m 2Singapore, SG (SIN)35.2m 3Tokyo, JP (NRT)34.2m 4Dubai, AE (DXB)33.5m 5Bangkok, TH (BKK)31.6m Source: Airport Council International (Last Update on July 2008) The busiest airport in Asia Pacific Hong Kong is recognized as a major hub in Asia a major gateway to / from China

5 Air Passenger Traffic Source: The Nielsen Company, Oct 2008* HKIA Source, Dec 2007 – Nov 2008 Average Dwell time in HKIA : 2.74 hrs*

6 Arriving Passengers by Nationality A good mix of international and Chinese travelers Source: Hong Kong Tourism Board, Aug 2007 – Jul 2008

7 Passenger Profile Gender62% Male vs 38% Female Average age35 Proportion of PMEBs (Professionals, Managers, Executives & Businessmen) 56% Purpose of trip : - Airside Departing Passengers41% Business vs 54% Leisure Arriving Visitors41% Business vs 56% Leisure Source: The Nielsen Company, Oct 2008

8 Overview of Hong Kong International Airport Terminal 1 Golf Course Hong Kong Skycity Marriott Hotel SkyPier AsiaWorld-Expo Terminal 2 HKIA Tower World Trade Centre

9 Map of Hong Kong International Airport (HKIA) 7/F : Landside: Departure Check-in Area Airside: Immigration; Shopping & Dining Area 6/F : Departure Duty Free Area; Departure Concourses 5/F : Landside: Arrival Greeting Hall Airside: Arrival Concourses; Arrival Customs, Baggage Reclaim Area 6/F : Entertainment Area; Food Court 5/F : Check-in & Retail Area 3/F : Departure Immigration; Arrival Couch Lounge Area

10 Strengths of HKIA Advertising Prime Location in the World Major business and financial centre A hub in Asia & as the major gateway to/from China Centre point to approach elite air passengers High Traffic with Outstanding Passenger Profile Annual passengers throughput has reached 48.6 million in 2008 A good mix of international and Chinese travelers Over 50% are professionals / managers / business executives Positive Feedback 68% passengers are aware of HKIA ad 80% perceive HKIA ad as impactful 67% prefer advertise at restricted area Variety of Advertising Format Good variety of advertising formats to suit different advertising purposes Development on digital products to meet market trend Source: Research on Ad Effectiveness at HKIA 2007, ACNielsen

11 Advertising Format in HKIA – Lightbox Networks Lightbox Network Check-in 12-Sheet Network Baggage Reclaim Focus Network All Arrival Frequency Network All Departure Frequency Network Total Journey Network Arrival Greeting Network Business Traveler Network T1 & T2 Connection Network ………and More All Arrival Frequency Network All Departure Network

12 Advertising Format in HKIA – Lightbox Networks Lightbox Network Key Benefits Baggage Reclaim Focus Network Check-in 12-sheet Network Up to 100% coverage of arriving and departing passengers Guarantee exposure due to repetitive presence

13 Advertising Format in HKIA – Banner Networks Chanel Estee Lauder – Check-in Ceiling Banner Network

14 Premium Key Benefits Advertising Format in HKIA – Banner Networks Audemars Piguet – Arrival Central Concourse Banner Network Allianz – Check-in Banner Network Up to 100% coverage of arriving and departing passengers Various formats to suit your needs

15 Advertising Format in HKIA – Premium Cathay Pacific - Exterior Billboard

16 Advertising Format in HKIA – Premium Prada – Bulkhead Column Mounted Lightbox

17 Advertising Format in HKIA – Premium Bvlgari - Column Lightbox

18 HSBC - Lightbox on Glass Wall Advertising Format in HKIA – Premium

19 Allianz - Frontlit Billboard Advertising Format in HKIA – Premium

20 Premium Key Benefits Estee Lauder – Primary Icon Tiffany – Secondary Icon & Lightbox on Glass Balustrade Advertising Format in HKIA – Premium Giant in size offers high visual impact Effective brand building tool

21 Advertising Format in HKIA – Digital Media UBS – Digital Business Network

22 Digital Media Key Benefits Advertising Format in HKIA – Digital Media Chow Tai Fook – Digital Duty Free Network Innovated technology to stimulate attention and increase impact Multiple displays to showcase range of new product features Strategic locations to capture quality audiences

23 Advertising Format in HKIA – Motion and Interactive Media Omega -Arrival LED TV with Lightbox

24 Advertising Format in HKIA – Motion and Interactive Media Visa – Multimedia Wall PolyU – Internet Lounge Motion and Interactive Media Key Benefits Innovative formats to maximize advertising creativity Engage target customers to enhance effective communication

25 Advertising Format in HKIA – Exhibition Site Clinique – Exhibition Site

26 Advertising Format in HKIA – Exhibition Site Exhibition Site Key Benefits Lancome – Exhibition Site Marriott – Exhibition Site Effective two-way communication can be achieved by face-to-face interaction Strategic locations to target customers

27 Advertising Format in HKIA – Specials Cathay Pacific – Glass Lift Wrap

28 Advertising Format in HKIA – Specials RBS – Airbridge Interior Wrap Louis Vuitton – Giant Travelling Trunk Display

29 Samsung – TV Sponsorship Advertising Format in HKIA – Specials Lancome – Binnacle Wrap

30 HSBC – Wrap on Glass Balustrade Advertising Format in HKIA – Specials Visa – Poster on Wall

31 MasterCard – Baggage Trolley Advertising Format in HKIA – Specials Asia Miles – Wrap on Glass Balustrade

32 Specials Key Benefits Global Sources – Automatic People Mover Advertising Advertising Format in HKIA – Specials Impressive and acts as alternatives to traditional formats Stimulate brand awareness

33 Advertising Format in HKIA – New Innovative Formats Mega Glass Balustrade Lightbox Subject to final approval by Airport Authority Mockup Photo

34 Advertising Format in HKIA – New Innovative Formats Interactive Floor Projection Enlarged Lightbox at Arrival Greeting Hall

35 Advertising Format in HKIA – New Innovative Formats Flagpole Network Power Pole

36 Advertiser Brand:American Express Format:3D Display and Carousel Wrap Location:Arrival Baggage Reclaim Area 2008 Outstanding Campaign Showcase

37 Advertiser Brand:American Express Format:Free Standing Lightbox, Column Banner, Digital Panels Location:Departure and Arrival Area 2008 Outstanding Campaign Showcase

38 Advertiser Brand:ESTEE LAUDER Format:Column Banner, Lightbox on Balustrade, Exterior Billboard and Multimedia Wall Location:Departure Check-in and Duty Free Area, Main Road to the Airport 2008 Outstanding Campaign Showcase

39 The JCDecaux Group No.1 worldwide for street furniture advertising 1st in Asia airport advertising – 7 airports No. 1 worldwide for airport advertising with concessions in 141 airports No. 1 worldwide in transport advertising

40 Thank You For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) / (852) Fax: (852)


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