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Jobg8 Building your Brand Insights from a Job November 13th, 2015.

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Presentation on theme: "Jobg8 Building your Brand Insights from a Job November 13th, 2015."— Presentation transcript:

1 Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015

2 The Brand Back Story

3 3 454 th

4 4 When I Grow Up Beware of the Voices

5 Never Settle | Constantly evolving our offering and our industry 5

6 6

7 Simplicity Pays REACH SOLUTIONS CONNECTIONS WHY WHAT HOW

8 The UK Brand Homework

9 9

10 The UK Brand Thinking

11 The Monster Brand Story | Find Better

12 12

13 #MonsterThankYou | Our Find Better Stories 13

14 Become A Monster Radio & Digital | Our Find Better Stories 14 Tech Woman Apprentice Guy Digital Ad Woman Finance Guy

15 Creativity brings them in | The truth keeps them.

16 The Brand Purpose

17 Championing Find Better

18 @sineadbunting

19

20

21 Source: Centre for LondonCentre for London Why does it matter?

22

23 @sineadbunting

24

25 25

26 @sineadbunting

27 The issues and barriers CHILDHOOD SOCIALISATION ROLE MODELSDESELECTING OUT FLEXIBLE WORKING/EVIRONMENT UNCONSCIOUS BIAS EMPLOYER MESSAGING/ IMPOSTER SYNDROME

28 @sineadbunting 28 ‘The Rooney Rule’ Best Practice Recruitment

29 Industry Collective 29 Draw our brand

30 Key Points | Summary Something that is ‘for everyone’, needs to reflect that. And that means being built by everyone’ As an industry we need to recruit 1 million tech skilled people by 2020 Companies with a diverse workforce and with females represented more equally, across all levels, are commercially more successful. Lets work together to change the status quo, please sign up to the Tech Talent Charter and together lets make a difference.

31 Thank You


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