1. Ra.One Digital Marketing Case Study By Anik Singal CEO, Kurma Group, Inc.

2. Our Team Over 25 Years of Combined Digital Marketing Experience Based Out of Washington, DC & Mumbai Experts In Site Optimization, Pay Per Click (Google Adwords), Facebook Ads, CPM Advertising & Cost Per Acquisition Marketing

3. CEO – Anik Singal Top 3 Entrepreneur Under 25 – BusinessWeek Inc 500 CEO – 2009 & 2010 Most Searched Digital Marketing Expert In The World

4. Prior Meetings with SRK & Aly Morani Already Met SRK Twice Re: Web Brand & Marketing Last Time Visited with AKON

5. Results In 7 Days Created Entire Marketing Focused Site RaOneSite.com Launched Highly Effective Digital Ad Campaign ▫ 115,759,000 Ad Impressions ▫ 12,469,668 Unique People ▫ 130,000 “Likes” on Facebook ▫ 44,000 Page Views on Site (Only 3 Days Old)

6. Why The Case Study Rather Than “Talk” About What We Can Do – We Wanted To Show It Goal: Become SRKs Only Digital Ad Agency For His Brand, All Productions & Business Ventures

7. Total Time Invested Facebook Fan Page – 7 Days RaOneSite.com – 3 Days All Marketing Launched Only 7 Days Ago with No Prior Set-Up We’re Improving The Marketing Daily But Have Already Created a Frenzy Online!

8. Facebook Fan Page

9. RaOneSite.com

10. Ra.One Blog

11. Tremendous Results

15. RaOneSite.com Traffic Growth – 3 Days Tremendous Results

16. ▫ 115,759,000 Ad Impressions (115 Crore) Advertising Stats

17. Ad Impressions? No. of Times Someone Has Seen Ad. Excellent For Branding Think TV Ads, Radio Ads or Billboard Ads, Similar Effect

18. Advertising Stats On New Site 115,759,000 Ad Impressions 12,469,668 Unique People Shown Ad 181,235 Clicks 130,000 “Likes” on FB Page 1,771,431 Post Views 27,055 Post Feedback

19. RaOneSite.com Stats Only 3 Days Old - SEO Ranking (2 Days) - #2 On Yahoo - Over 9,000 Emails Captured

20. Our Current Spend In 7 Days, Only $9,000 (4 Lakhs INR) Can Maintain Same Level of Costs ▫ 70% of Optimization Already Done!

21. Additional Benefits of Database Promoting… ▫ SRK Brand & Other Businesses ▫ Promoting Don 2 Release ▫ Promoting Ra.One PlayStation Game Database Solely Owned By Red Chillies Great Launching Pad For Any SRK Brand/Production/Business

22. 70+ Days To Release What We Will Achieve Create 2,750,000,000 Ad Impressions (2,750 Crore) Minimum 1 Million Fans on Facebook 35,000 – 40,000 Emails Create 25,000 Page Views a Day On Site Brand Domination On Facebook, Google, Yahoo & Bing

23. What We Need Advertising Budget 1 Crore ▫ Media Estimates Red Chillies Investing 40-50 Crore In Marketing (Digital Needs Only 2% of Budget) Exclusive Content To Release ▫ Video ▫ Quotes ▫ Behind Scenes Images ▫ Interviews with Cast & Production Team

24. Our Proposal Moving Forward Advertising Through 3 Weeks Past Launch. Full Scale Digital Market Share 40% Facebook 15% Bing 15% Yahoo

25. Proving Ourselves Every Step Proposing Milestones To Release Budget To Strictly Limit Client Risk Milestone (These Are Just Minimums) Budget Release Initiation5 lakhs 100 Crore Ad Views or 100,000 FB Likes 20 lakhs 400 Crore Ad Views or 200,000 FB Likes 25 lakhs 500 Crore Ad Views or 300,000 FB Likes 25 lakhs 500 Crore Ad Views or 300,000 FB Likes 25 lakhs

26. Conference Call To Discuss We Would Like To Set-Up a Meeting To Discuss This Proposal In Detail. Anik Singal, CEO Lurn, Inc & Kurma Group, Inc. 240-601-5462 (Cell) Anik@Lurn.com