Presentation on theme: "Miika Mäkitalo CEO Dynamic Content Management Managing Information by "What" it is vs. "Where" it's Stored IBT@DMSEXPO."— Presentation transcript:
1Miika MäkitaloCEODynamic Content Management Managing Information by "What" it is vs. "Where" it's Stored
2Dynamic Content Management Managing Information by "What" it is vs Dynamic Content Management Managing Information by "What" it is vs. "Where" it's StoredMiika Mäkitalo, CEO of M-Files CorporationDMS Expo 2013September 26th, 2013
3The Evolution of the ECM Market Digitizing paper hasn't solved challengesPaper problems are now digitalInformation amount and complexity is increasingECM solutions still rely on the folder-based paradigm from the 1980sDynamic Content Management offers a better approachMore precise and flexible: "what vs. where"Brings structure to unstructured contentEnd-users praise the approach
4With Folders It's Not So Easy…Where Is It? Quotation for Architectural PlanningESTT CorporationHospital Expansion Projectv11 FINAL.docY:\ADMINISTRATIONPROJECTCUSTOMERPRODUCTAGREEMENTQUOTATIONQUOTATIONSAGREEMENTSWhich folder?
5What is Dynamic Content Management? Information is organized, processed and managed by…"What" it isProposalrather than"Where" it is stored
6Take the iPhone…Music on the iPhone doesn't get put it in a music folder. The device just knows it's music, and it shows up where and when it's needed, by song, artist, album, genre, decade, playlist, etc.For a simple and popular example of how this approach is intuitive and massively popular, consider the iPhone…When you put music on an iPhone you don’t store it in a music folder, the device just knows it's music, and music then shows up where it's expected. And it shows up organized the way it's needed, by artist, album, genre, etc.This is metadata-driven organization and navigation in practice. It's simple and effective and precise.Imagine storing music in folders, does it go in the artist folder, the rock folder, or the 1980s folder?
7Dynamic Content Management: A Superior Approach Transforms how businesses manage, secure and share information by organizing content based on what it is, not where it residesSearch for and access information by any of its properties (metadata) - not by which folder it's inBy customer, project, date, status, author, etc…Information appears to users dynamically in virtual folders based on search criteria
8Dynamic Content Management: A Superior Approach Quick access to precise informationFind the right information instantly while ensuring the same document version is available to all users without creating different copiesAccess information with any devicePutting your business at the center of information = better decisionsCreate relationships to other documents, processes, team members and projects"Content in context" approach provides insight into all aspects of the business each document and object is related to