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1 IBM Smarter Content Summit Ulrich Leuthner Director Marketing ECM Leverage Content to drive new Insights and differentiated Value.

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Presentation on theme: "1 IBM Smarter Content Summit Ulrich Leuthner Director Marketing ECM Leverage Content to drive new Insights and differentiated Value."— Presentation transcript:

1 1 IBM Smarter Content Summit Ulrich Leuthner Director Marketing ECM Leverage Content to drive new Insights and differentiated Value

2 2 IBM Smarter Content Summit Smarter Content Solutions New Insights. Better Outcomes. Ulrich Leuthner Director Marketing, IBM

3 3 IBM Smarter Content Summit IBM ECM – Meeting the customer with industry leading value propositions for reduced cost and risk GOVERNGOVERN and put the content in context ACTIVATEACTIVATE for better collaboration and access SOCIALIZESOCIALIZE and identify patterns to gain insights ANALYZEANALYZE and gain control of the content to determine the value CAPTURECAPTURE © 2013 IBM Corporation 3

4 4 IBM Smarter Content Summit > Information has value. It delivers insights. It identifies opportunities. Do you know its value? © 2013 IBM Corporation

5 5 IBM Smarter Content Summit > Information has cost and risk. It increases IT costs. It creates legal obligations. Do you know its cost and risk? © 2013 IBM Corporation

6 6 IBM Smarter Content Summit Multiply the VALUE of your content Multiply the value of content It is economically advantageous to use the content LOB can now access to transform the way they serve clients and run the businessbut most arent doing so Reduce the cost and risk It has become economically irrational to keep unnecessary informationand IT-only strategies for dealing with rising cost and volume are not sufficient BUSINESS VALUE COST & RISK © 2013 IBM Corporation

7 7 IBM Smarter Content Summit Why act? New realities require new actions Social networks and mobility Information explosion Big data will be a key differentiator in terms of information about customers, preferences, etc. – Banking CEO, U.S. Mobility and social networking are key drivers to innovate new business models. – Professional Services CEO, Turkey IBM CEO Global Study, 2012 © 2013 IBM Corporation

8 8 IBM Smarter Content Summit Harness the content, apply the pattern © 2013 IBM Corporation CAPTUREACTIVATESOCIALIZEANALYZEGOVERN

9 9 IBM Smarter Content Summit Content everywhere, business anywhere Announcing: IBM Content Navigator and IBM Case Manager CONTENT IN CONTEXT Gain more insight with mobile and social DESIGNED FOR SOLUTIONS Innovate on your terms, quickly & cost- effectively The new Smarter Content experience POWERFUL YET NIMBLE Built for business, simplified for users

10 10 IBM Smarter Content Summit IBM Patient Care and Insights Access and enrich patient information Identify patterns and build evidence-based insights Find intervention opportunities Deliver accountable, personalized patient care Discover complex patterns Better understand fraud characteristics Automatically flag issues and manage case resolution Save money, protect corporate reputations IBM Intelligent Investigation Manager IBM Information Economics Eliminate unnecessary cost and risk by defensibly disposing of data debris Align cost to value through value-based archiving Reduce information risk by instrumenting privacy, e-discovery and regulatory policy across the data environment Smarter Content Solutions Solving critical business needs, delivering value © 2013 IBM Corporation

11 11 IBM Smarter Content Summit IBM solutions transforming your industry Advanced Customer Service Resolution Agency and Customer Service Bid Management for Logistics and Transportation Services Claims Optimization/Benefits Adjudication and Exception Management Complex Loan Origination and Processing Coordinated Patient Care Engineering and Technical Document Publishing Fraud Investigation Incident Management Judicial Case Management New Banking Regulation Supplier Content and Communication Underwriting Optimization BANKINGENERGYGOVERNHEALTHINSURANCEMANUFACTURINGRETAIL © 2013 IBM Corporation

12 12 IBM Smarter Content Summit IBM is the market leader Enterprise Content Management – Gartner MQ Leader Enterprise Content Management – Forrester Wave Leader Dynamic Case Management – Forrester Wave Leader Enterprise Information Archiving – Gartner MQ Leader Message Archiving – Forrester Wave Leader Forrester Gartner Leader in major ECM categories IBM's transition, which started in 2010, from a more technology- centric focus to one emphasizing high-value, line-of-business and industry solutions … is showing results. Gartner ECM Market Share Report, April 30, 2013 © 2013 IBM Corporation

13 13 IBM Smarter Content Summit Leading the way in smarter content solutions High-value, smarter content solutions Industry leading capabilities World-class partner ecosystem 13 © 2013 IBM Corporation For more information: ibm.com/software/ecm


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