1. Volkswagen electric cars

2. Electric Car timeline 1.1834 – first electric car invented by Thomas Davenport 2.1977 – first electric Golf was developed 3.1990s – electric hybrid cars go into mass production 4.2013 – Volkswagen e-up! launched in UK 5.2014 – Volkswagen e-Golf launched in UK 6.2015 – Volkswagen Golf GTE launched in UK Marketers and engineers need to work together! If the public don’t accept it and demand isn’t there then they won’t sell.

3. Industry overview Type:Micro HybridMild Hybrid Full Hybrid (HEV) Plug-in Hybrid (PHEV) Range Extender (EREV) Battery Vehicle (BEV) Fuel cell vehicle (FCEV) Engine: Combustion engine + power generator Electric Motor: Stop-StartElectric Motor Wheel Power source: Petrol / Diesel Electric or Petrol Petrol, Electric or both Electric only Fuel cell > battery only Plug-in:Plug-in Description: No electric motor, but a more robust battery for the extra stop-start cycles, and to keep air conditioning running. internal combustion engines equipped with an electric machine, allowing the engine to be turned off whenever the car is coasting, braking, or stopped can run on just the engine, just the batteries, or a combination of both. But cannot be charged from a wallbox. It can be plugged into an electrical outlet to be charged. It has some range that can be travelled on the energy it stored while plugged in. auxiliary power unit built-in or externally attached to a all- electric (BEV) or plug-in hybrid electric vehicle (PHEV) to increase its range. uses chemical energy stored in rechargeable battery packs. use electric motors and motor controllers instead of internal combustion engines (ICEs) for propulsion. uses a fuel cell to power its on-board electric motor, generally using oxygen from the air and compressed hydrogen. Example: Volkswagen Golf Honda Civic Toyota Prius / Lexus CT 200 Volkswagen Golf GTE BMW i3 RE / Vauxhall Ampera e-Golf / Nissan Leaf Hyundai ix35

4. The Volkswagen e-Golf

5. It looks like a Golf…

6. It feels and drives like a Golf…

7. It’s the same quality as a Golf…

8. It just happens to be electric.

9. The Golf, now available in electric.

10. The Volkswagen e-Golf e-Golf“Environmentally friendly reliable technology without compromise“ Engine:24.2kWh Battery DSG (BEV) Timing:Open for Order March 2014, Market Introduction July 2014 Price:£26,325 after OLEV grant Highlights:e-Golf exclusive body and styling, Discover Nav Pro, Car-Net e- remote, 2zone climate control, parking sensors, Adaptive Cruise Control Power:115 PS / 0-62mph in 10.4 seconds Economy:12.7kW /100km and 0g/km Co2 Range:118 miles (95 real world) Availability:Volkswagen e-mobility retailers

11. The Volkswagen Golf GTE

12. the Golf, now available as a plug-in hybrid

13. The Volkswagen Golf GTE Golf GTE“Environmentally friendly reliable technology without compromise“ Engine:1.4 TSI + Battery 204PS DSG Timing:Open for Order 14 th January 2015, Market Introduction March 2015 Price:£28,755 incl. OLEV grant Highlights:GTE exclusive styling and engine, LED lights all round, Car-Net, Driver Profile selection, 18” Serron alloys Power:204 PS / 0-62mph in 7.6 seconds Economy:166mpg and 39g/km Co2 Range:31 miles electric only, 580 combined Availability:Entire Volkswagen Network

14. TSI 1.4 litre Petrol Engine Electric motor DSG Gearbox Engine Components

15. Other Components Charger Power electronics (e-motor and gearbox) Brake booster Charging inlet HV battery12v battery Pressurised fuel tank TSI Engine Regular fuel filler cap

16. Golf GTE driving modes e-Mode - electric only; zero emissions Hybrid - electric until petrol needed (+30mph) Charge - petrol drives + charges battery GTE mode – petrol + battery drive (204PS)

17. What next?