1. Maximising Opportunities for London Patricia Muotto Regeneration Manager, Structural Funds 00 Month 2004

2. London Development Agency Regional Development Agency for London Created in 2000 with Elected Mayor Receives funding from central Government Responsible for Mayor’s Economic Development Strategy for London Aim to maximise benefits of European and Regional initiatives in London through partnership approach.

3. Mayor’s Priorities for London People: Access to skills knowledge & finance Knowledge & Enterprise: Increasing business competitiveness Infrastructure & Places : capital developments Marketing & Promoting London: world class city

4. Objective 2 London Programme Programme Priorities : 2000-2006 Community Economic Development Business Competitiveness Infrastructure, Marketing & Environment Delivered in partnership approach

5. Objective 2 London Programme Programme Priorities : 2000-2006 Community Economic Development (People) Business Competitiveness (Business) Infrastructure, Marketing & Environment (Place) Delivered in partnership approach £160m ERDF and £20m ESF Total population for eligible area is 853,000

6. Project Case Study Objective 2 : Marketing Programme : 2004-2006 Aim to create infrastructure and guidelines to market the Objective 2 area Agree Strategy and Action Plan with partners Agree funding package and delivery Key themes of project - Business Retention and encouraging private sector investment

7. INNOVATIVE ACTIONS Case Study : Jumpstart Programme The programme aims to encourage London’s SMEs to form an innovation partnership with knowledge centres.

8. Key Issues for the Future Continuing deprivation in London Focus on thematic approach Pros and cons of partnership working Available expert skills and knowledge of European programmes in London Opportunities for transnational working particularly with urban focus