1. Appeals The writer/speaker uses different approaches and includes different details in order to influence the audience’s attitude toward the subject. Ultimately, the speaker aims to: 1.Appeal to Logic 2.Appeal to Credibility/Character 3.Appeal to Emotion

2. Appealing to Logic The writer/speaker:  offers clear, reasonable premises and proofs,  develops ideas with appropriate details, and  makes sure readers can follow the progression of ideas.

3. Appealing to Credibility/Character The writer/speaker:  demonstrates that he is credible, good- willed, & knowledgeable  connects his thinking to the reader’s own ethical or moral beliefs. Audiences and speakers should assume the best intentions and most thoughtful search for truths.

4. Appealing to Emotion The writer/speaker: draws on emotions and interests of readers highlights those emotions using o personal stories and observations to provoke audience’s sympathetic reaction o figurative language to heighten emotional connections

5. Speaker Audience Subject The rhetorical triangle and rhetorical appeals work together. Appealing to Emotions Appealing to Logic Appealing to Credibility