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IP NETWORK, March 05 GERMANY FOCUS ON SUPER RTL March 2005.

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Presentation on theme: "IP NETWORK, March 05 GERMANY FOCUS ON SUPER RTL March 2005."— Presentation transcript:

1 IP NETWORK, March 05 GERMANY FOCUS ON SUPER RTL March 2005

2 IP NETWORK, March 05 GERMANY Name: SUPER RTL DISNEY Fernsehen GmbH & Co. KG Program:Special interest programming Airtime:appr. 19 hours/day Launch:April 28, 1995 Home:Cologne Sales:IP Deutschland Philosophy / Position: – positive family entertainment – clear differentiation from violent action of other channels – SUPER RTL is eventful and fun, rich for kids during daytime – SUPER RTL is an optimistic, eventful and fun counter world to real life. Elaborated adult programme offers in primetime Core target group : Children (daytime & Access) and Mothers / families (Access/ Prime Time)

3 IP NETWORK, March 05 GERMANY Day Time for Children : – Audience shares and evolutions Audience shares and evolutions – Diversified range of Quality formats suitable for kids Diversified range of Quality formats suitable for kids – TOGGO: the leading cross-media-platform TOGGO: the leading cross-media-platform Access, Prime and night time slots for adults and mothers : – Access Prime Time audience and Cost Per Thousands Access Prime Time audience and Cost Per Thousands – Well-positionned prime-Time Well-positionned prime-Time – Night time talk and comedy to cost-effectively target programmes Night time talk and comedy to cost-effectively target programmes Status Daytime

4 IP NETWORK, March 05 GERMANY Super RTL is first on children Audience shares by Age Groups / 06:00 – 20:00 / Sept.-Dec Source : AGF / GFK-Fernsehforschung /Sept-Dec 2004 / Monday-Sunday In %

5 IP NETWORK, March 05 GERMANY Positive audience shares evolution Pro 7 KiKa Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising) Kabel 1 Children 3-13, Monday –Sunday 6:00-20:15 Audience shares records for Super RTL at the beginning of % RTL II

6 IP NETWORK, March 05 GERMANY Strong afternoon audience shares for Super RTL KiKa Children 3-13, Monday –Friday, 12:00-17:00 Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising) RTL II

7 IP NETWORK, March 05 GERMANY Access audience shares evolution Pro 7 KiKa Children 3-13, Monday –Sunday, 17:00-20:15 Super RTL is clearly ahead of his competitors in the afternoon Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising)

8 IP NETWORK, March 05 GERMANY Top labels, top programming One timeslot, one label

9 IP NETWORK, March 05 GERMANY Mix of Cartoons, in-house and co-productions DAYTIME Schtroumpf Kim Possible Toggo United Super Toy Club Q-Boot –Quiz programme Finger Tips Jellabies Wild Instinct New Finger Tips

10 IP NETWORK, March 05 GERMANY TARGETShare %Average Viewers (000) CHILDREN ,7320 Boys ,9210 Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), 19. Feb March 2005 Second season for the Kid football show TOGGO UNITED 12 new episodes from March onwards Saturday 17:15 (repeat Sunday 12:15) Marco Bode Second season for the TOGGO SOUND CLUB The show for music fans under 15 ! New season starting April 1.st 2005 Saturday 16:15 (repeat Sat. 11:15) Ben Investing on in-house productions

11 IP NETWORK, March 05 GERMANY Full range of programmes for kids based on diverses experiences for kids FunComedy series (SpongeBob) Interactive entertainment programme TOGGO-TV KnowledgeWOW – the discovery zone Q-BOOT – quiz programme Was ist was TV InteractionTOGGO United; TOGGO Music Art Attack, Super Toy Club, Finger Tips Everyday lifeDoug Hey Arnold Disney Fairy talesWunderZunder FunkelZauber (Hans Christian Andersen) The Pink Panther The Schtroumpf

12 IP NETWORK, March 05 GERMANY Programme schedule from April 2005 Daytime 6:00 to 11:00

13 IP NETWORK, March 05 GERMANY Programme schedule 2005 Daytime 11:00 to 16:00

14 IP NETWORK, March 05 GERMANY Programme schedule 2005 Daytime 16:00 to 20:15

15 IP NETWORK, March 05 GERMANY - -Licensing Brand/TV-labels Audio/video-Label Publishing brand Merchandising & promotion Event Internet Innovative cross-media-platform

16 IP NETWORK, March 05 GERMANY Super RTL for Adults and mothers with children Access, Prime and night time slots

17 IP NETWORK, March 05 GERMANY Super RTL, delivers on Mothers (PRP with children) Access Prime Time - Mo-Su 17:00-20:00 Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising) *PRP: Person responsable for Purchase

18 IP NETWORK, March 05 GERMANY **PRP with children, Monday-Sunday pm, January 2005 Access Prime Time, Average ratings / CPT* Kabel 1 Super RTL is leader on prices and audience shares on PRP with children Reach in mio Market average Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), (Programme and advertising) **PRP: Person responsable for Purchase *CPT: Cost Per Thousand

19 IP NETWORK, March 05 GERMANY Adaptation of successful labelling strategy from daytime Programme strategy Primetime Event programming in prime Time (shows,...) Stable strength through labelling, stable feature films and established series Optimization of broadcasting timeslots Movies in strong affinity with core targets TuesdayWednesdayFridayMonday Movie Crime series Cartoon Thursday Comedy Donnerstag NEW in April 05

20 IP NETWORK, March 05 GERMANY Primetime Programme schedule 20:15 – 23:15 / April 2005

21 IP NETWORK, March 05 GERMANY Source: AGF/GfK-Fernsehf. PC#TV Jan.Feb 04 vs. Jan.Feb 05; Basis: Panel (D+EU), Programme and advertising; *PRP: Person responsable for Purchase Monday-Sunday 20:00-23:00, Jan-Feb 05 vs %+ 30% Branded night slots : audience shares (%) - PRP Jan-Feb Strong audience shares increase in Primetime Jan-Feb Jan-Feb Jan-Feb. 2005

22 IP NETWORK, March 05 GERMANY Mondays Movie Mondays at Die kleinen Superstrolche Elliot the dragon Hilfe! Jeder ist der Größte Flubber Alf – the Film Vater der Braut Mary Poppins....

23 IP NETWORK, March 05 GERMANY Magic Movie Tuesdays at Cool Runnings Geliebter Haustyrann Gwyn – Prinzessin der Diebe Charade Ein Geschenk des Himmels - Vater der Braut 2 Was diese Frau so alles treibt....

24 IP NETWORK, March 05 GERMANY Fridays Cartoon Special Fridays at Tiggers großes Abenteuer In einem Land vor unserer Zeit – Die geheimnisvolle Insel Basil, der große Mäusedetektiv Oliver & Co. Taran und der Zauberkessel Das magische Schwert

25 IP NETWORK, March 05 GERMANY Weekend Prime time Movies & cartoons Saturdays at – Family movies Allein auf der Pirateninsel Benji – Sein größtes Abenteuer Barbie in Schwanensee Barbie als Die Prinzessin und das Dorfmädchen Sundays at – Romantic movies Mut zur Liebe (courage for love) Ein scheinbar perfektes Leben Ein zweites Leben (a second life) Nathan gibt nicht auf....

26 IP NETWORK, March 05 GERMANY Voll total : the best of talk shows Mo-Su 22:15-23:00 / January 04 vs January 05 Adults PRP 14-49Adults % + 38% + 59% Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), Programme Moderation: Dirk Penkwitz 3,4 5,4 2,8 2,6 4,1 3, Aud. shares in %

27 IP NETWORK, March 05 GERMANY – Target :Adults 14 – 49 Sa, 22:15 Night Time Series The 70s Show - Sitcom – Fr, 22:15 Dinos – Disney Sitcom Target: PRP 14 – – Fr, Nowhere man – mystery series – Sa, 23:15 Ellen - Sitcom – Mo-Th Harrys nest - Sitcom Target :Adults 14 – 49 Target: PRP 14 – 49 Target :Adults 14 – 49

28 IP NETWORK, March 05 GERMANY Key Facts

29 IP NETWORK, March 05 GERMANY Key Facts Super RTL is the undisputed market leader in childrens TV with high-quality formats Super RTL proposes in access primetime good quality/price programmes : an ideal channel to optimize campaigns Super RTL is leader on prices and audience shares on PRP with children in January 2005 In January, strong audience shares increase (+20%) in primetime compared with last year on PRP 14-49


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