Porsche Latin America, Inc. 3 June 15, 2004 Porsche Latin America & GrupoUno Training Porsche Acceleration IV Advertising Tool Kit San Jose, Costa Rica June 15, 2004
Porsche Latin America, Inc. 4 June 15, 2004 Contents 1.Objectives 2.Advertising Tool Kit 3.Recommendations
Porsche Latin America, Inc. 5 June 15, 2004 1. Objectives 1.To create an Adverting Tool Kit to be distributed among the Importers/Dealers. 2.To create an easy-to-use (and individualized per market) tool kit with order form and contact to GrupoUno. 3.To update the Advertising Tool Kit regularly for continuous use. 4.To improve overall advertising quality (CI, artwork tonality). 5.To make it cost effective for importers/dealers.
Porsche Latin America, Inc. 6 June 15, 2004 2. Advertising Tool Kit 1.More than 60 ads were created for Boxster, 911, Cayenne, Tequipment, Selection, Sales Rounds, Special Ads and Promotions. 2.The first edition of the ATK was shipped to Importer/Dealers in mid-March 2004. 3.First update delivered during the Porsche Acceleration IV – Costa Rica: Target Leisure Sales Round Ads. 4.997 ads to be delivered in July 04.
Porsche Latin America, Inc. 36 June 15, 2004 3. Recommendations 1.The ATK is a powerful and handy marketing tool that provides a complete range of ad to be use on any media, any given time. 2.Use the ATK and contact GrupoUno if you have any question, we are here to help! 3.Do you have any recommendations for us?