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Porsche Latin America, Inc. 1 June 15, 2004. Porsche Latin America, Inc. 2 June 15, 2004.

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Presentation on theme: "Porsche Latin America, Inc. 1 June 15, 2004. Porsche Latin America, Inc. 2 June 15, 2004."— Presentation transcript:

1 Porsche Latin America, Inc. 1 June 15, 2004

2 Porsche Latin America, Inc. 2 June 15, 2004

3 Porsche Latin America, Inc. 3 June 15, 2004 Porsche Latin America & GrupoUno Training Porsche Acceleration IV Advertising Tool Kit San Jose, Costa Rica June 15, 2004

4 Porsche Latin America, Inc. 4 June 15, 2004 Contents 1.Objectives 2.Advertising Tool Kit 3.Recommendations

5 Porsche Latin America, Inc. 5 June 15, Objectives 1.To create an Adverting Tool Kit to be distributed among the Importers/Dealers. 2.To create an easy-to-use (and individualized per market) tool kit with order form and contact to GrupoUno. 3.To update the Advertising Tool Kit regularly for continuous use. 4.To improve overall advertising quality (CI, artwork tonality). 5.To make it cost effective for importers/dealers.

6 Porsche Latin America, Inc. 6 June 15, Advertising Tool Kit 1.More than 60 ads were created for Boxster, 911, Cayenne, Tequipment, Selection, Sales Rounds, Special Ads and Promotions. 2.The first edition of the ATK was shipped to Importer/Dealers in mid-March First update delivered during the Porsche Acceleration IV – Costa Rica: Target Leisure Sales Round Ads ads to be delivered in July 04.

7 Porsche Latin America, Inc. 7 June 15, 2004

8 Porsche Latin America, Inc. 8 June 15, 2004 Boxster Ads

9 Porsche Latin America, Inc. 9 June 15, 2004

10 Porsche Latin America, Inc. 10 June 15, 2004

11 Porsche Latin America, Inc. 11 June 15, 2004

12 Porsche Latin America, Inc. 12 June 15, Ads

13 Porsche Latin America, Inc. 13 June 15, 2004

14 Porsche Latin America, Inc. 14 June 15, 2004

15 Porsche Latin America, Inc. 15 June 15, 2004

16 Porsche Latin America, Inc. 16 June 15, 2004 Cayenne Ads

17 Porsche Latin America, Inc. 17 June 15, 2004

18 Porsche Latin America, Inc. 18 June 15, 2004

19 Porsche Latin America, Inc. 19 June 15, 2004

20 Porsche Latin America, Inc. 20 June 15, 2004 Tequipment / Exclusive / Selection Ads

21 Porsche Latin America, Inc. 21 June 15, 2004

22 Porsche Latin America, Inc. 22 June 15, 2004

23 Porsche Latin America, Inc. 23 June 15, 2004

24 Porsche Latin America, Inc. 24 June 15, 2004 Sales Rounds Ads - DNA

25 Porsche Latin America, Inc. 25 June 15, 2004

26 Porsche Latin America, Inc. 26 June 15, 2004

27 Porsche Latin America, Inc. 27 June 15, 2004

28 Porsche Latin America, Inc. 28 June 15, 2004 Sales Rounds Ads – Target Leisure

29 Porsche Latin America, Inc. 29 June 15, 2004

30 Porsche Latin America, Inc. 30 June 15, 2004

31 Porsche Latin America, Inc. 31 June 15, 2004

32 Porsche Latin America, Inc. 32 June 15, 2004 Special Ads & Promotions

33 Porsche Latin America, Inc. 33 June 15, 2004

34 Porsche Latin America, Inc. 34 June 15, 2004

35 Porsche Latin America, Inc. 35 June 15, 2004

36 Porsche Latin America, Inc. 36 June 15, Recommendations 1.The ATK is a powerful and handy marketing tool that provides a complete range of ad to be use on any media, any given time. 2.Use the ATK and contact GrupoUno if you have any question, we are here to help! 3.Do you have any recommendations for us?

37 Porsche Latin America, Inc. 37 June 15, 2004


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