1. Bayerische Landeszentrale für neue Medien Fulbright German Studies Seminar 2004-06-22

2. Fulbright German Studies Seminar 22.06.04 Seite | 2 BLM – a look at what we do licence commercial broadcasters secure plurality monitor services advertising rules youth protection technical transmission cabel rules promote programmes film and TV productions media literacy and competence support technical infrastructure training and further education media consumption programme development media economics technology consumer enquiries publications events structuresupportresearchinform

3. Fulbright German Studies Seminar 22.06.04 Seite | 3 TV services located in Bavaria 7 national TV services: DSF neun live Kabel 1 Pro Sieben N24 MTV RTL II Tele 5 digital TV / pay TV: for example Premiere Classica Discovery Channel Fox Kids Gold Star TV Junior MGM Multithématique Universal Disney Channel teleshopping services: Home Shopping Europe (HSE) 2 Bavarian-wide TV services: Sat.1 17.30 Live für Bayern Bayern Journal (C.A.M.P./MAZ Studio) 15 local service areas

4. Fulbright German Studies Seminar 22.06.04 Seite | 4 Development of TV reception Quelle: Funkanalyse Bayern 2003 population in Bavaria aged 14+

5. Fulbright German Studies Seminar 22.06.04 Seite | 5 Shareholdings in national German TV Sat 1Pro SiebenKabel 1N 249Live ProSiebenSAT.1 Media AGH.O.T. AG SpringerSaban Capital Group Time Warner VIVA n-tv Viacom MTV MTV 2 RTL VOX RTL 2Super RTL Tele 5 CLT-Ufa EM.TVKloiber DisneyBauerTele M. 100 11,5 100 45,6 48,4 15,330,6 49 (88,5) 100 Vivendi Karstadt HSN GmbH VIVA Plus 51 49,79 Sport Media HSE 13 DSF 55 100 89,99 10,01 49,9 50.1 81,13 48,61 49,9 100 49,8 50 35,9 45 31,5

6. Fulbright German Studies Seminar 22.06.04 Seite | 6 2003 TV market shares Monday – Sunday, 03.00 – 03.00 hours Basis: viewers ages 3+

7. Fulbright German Studies Seminar 22.06.04 Seite | 7 Audience shares January – May 2004 Quelle: KEK

8. Fulbright German Studies Seminar 22.06.04 Seite | 8 2003 market shares Monday – Friday 18.00 – 18.30 hours population 14+ in households receiving RTL with local window Quelle: Funkanalyse Bayern 2003

9. Fulbright German Studies Seminar 22.06.04 Seite | 9 Funding of the dual broadcasting systems in 2003 licence fee revenue and advertising revenue

10. Fulbright German Studies Seminar 22.06.04 Seite | 10 DTT in Germany