1. California Baby Behavior Campaign Webinar July 7, 2011 July 11, 2011

2. California Baby Behavior Campaign Webinar July 7, 2011 July 11, 2011 Click back arrow to open session controls

3. WebEx Participation Guidelines *6 will mute or un-mute your phone Mute your phone during session Un-mute to speak or ask questions Please DO NOT use your phone’s HOLD button For technical difficulty, *0

4. Agenda  Evolution of California Baby Behavior Campaign  Overview  Staff Training  Participant Education  Nutrition Education Plan Samples  Timeline

5. Evolution of Baby Behavior Campaign at California WIC Baby Behavior Study 2005-2008 New Tools to Reduce Overfeeding Training 2008-2010 Staff Refresher Training Spring 2011 Participant Education Begins Fall 2011

6. Evolution of Baby Behavior Campaign at California WIC Baby Behavior Study 2005-2008 New Tools to Reduce Overfeeding Training 2008-2010 Staff Refresher Training Spring 2011 Participant Education Begins Fall 2011

7. Baby Behavior Education  Increased exclusive breastfeeding rates  Decreased formula use  Decreased overfeeding

8. Evolution of Baby Behavior Campaign at California WIC Baby Behavior Study 2005-2008 New Tools to Reduce Overfeeding Training 2008-2010 Staff Refresher Training Spring 2011 Participant Education Begins Fall 2011

9. “New Tools to Reduce Overfeeding” Dr. Jane Heinig’s Statewide Training On DVD for training new staff Sent to local agencies March 2011

12. What Questions do you have about “New Tools” Training?

13. Evolution of Baby Behavior Campaign at California WIC Baby Behavior Study 2005-2008 New Tools to Reduce Overfeeding Training 2008-2010 Staff Refresher Training Spring 2011 Participant Education Begins Fall 2011

14. Staff Refresher Trainings Crying CuesSleep

16. What questions do you have about Staff Refresher Trainings?

17. Evolution of Baby Behavior Campaign at California WIC Baby Behavior Study 2005-2008 New Tools to Reduce Overfeeding Training 2008-2010 Staff Refresher Training Spring 2011 Participant Education Begins Fall 2011

18. Participant Education  Prenatal  Group and Individual  Early Infancy  Group and Individual

19. Prenatal Education  Required contact 3 rd trimester  Counts as the quarterly contact (trimester check)  Education stands alone and focuses on sleep and crying  Document contact with State GP06 code or Agency-designated code

20. Prenatal Class Education Materials

21. Prenatal Participant Education Materials

22. Sample Nutrition Education Plan 1

23. Sample Nutrition Education Plan 2

24. Staff Training for Participant Education (Prenatal) Facilitator Guide includes activities to familiarize staff with: Prenatal lesson plan Individual education worksheet Participant materials Answers to frequently asked questions (FAQs)

26. What questions do you have about Prenatal Education and Staff Training?

27. Early Infancy Education  Required education at infant enrollment  Education focuses on Cues  Document contact with State GI04 code or Agency-designated code

28.  Early Infancy Education materials currently in development  Available early November for staff training Nov-Dec 2011  Webinar in August will discuss the use of these materials and answer any questions

29. California Baby Behavior Campaign Timeline

30. What questions do you have about the Timeline?

31. THANK YOU! Send all questions and comments to WICBBFeedback@cdph.ca.gov