1. Copyright © 2008 by Nelson Education Ltd. Ch. 2-1 Chapter 2 Writing for Business Audiences

2. Copyright © 2008 by Nelson Education Ltd. Ch. 2-2 Improving Your Business Writing n The best business writing is Audience-oriented Purposeful Economical n To improve your writing skills, you need An effective writing process To study model messages Practice

3. Copyright © 2008 by Nelson Education Ltd. Ch. 2-3 The Writing Process Stage 1: Prewriting Analyzing Anticipating Adapting Stage 2: Writing Researching Organizing Composing Stage 3: Revising Revising Proofreading Evaluating

4. Copyright © 2008 by Nelson Education Ltd. Ch. 2-4 Selecting the Best Channel n Importance of message n Amount and speed of feedback required n Necessity of a permanent record n Cost of the channel n Degree of formality desired n Best practices in your company

5. Copyright © 2008 by Nelson Education Ltd. Ch. 2-5 Choosing Communication Channels Written: E-mail, instant message, fax, letter, memo, report or proposal Spoken: Telephone, voice-mail, face-to-face conversation or group meeting, video- or teleconference

6. Copyright © 2008 by Nelson Education Ltd. Ch. 2-6 Audience Benefits Instead of this: We offer evening language courses that we know are excellent. Try this: The sooner you enroll in our evening language courses, the sooner the rewards will be yours. Improve your messages by using reader benefits.

7. Copyright © 2008 by Nelson Education Ltd. Ch. 2-7 Polite “You” View Instead of this: I have scheduled your vacation to begin May 1. Try this: You may begin your vacation May 1. Improve the tone of your messages with a polite “you” view.

8. Copyright © 2008 by Nelson Education Ltd. Ch. 2-8 Positive Language Instead of this: If you fail the exam, you will not qualify. Try this: You will qualify if you pass the exam. Positive language improves the tone of a message.

9. Copyright © 2008 by Nelson Education Ltd. Ch. 2-9 Inclusive Language Instead of this: Have you called a salesman? Every executive has his own office. Try this: Have you called a salesperson? All executives have their own offices.

10. Copyright © 2008 by Nelson Education Ltd. Ch. 2-10 Try Your Skill Change this sentence to show the benefits for the reader. Ê We cannot send your order from our warehouse until June 1. Your order will be sent to you June 1.

11. Copyright © 2008 by Nelson Education Ltd. Ch. 2-11 Try Your Skill Change this sentence to show the benefits for the reader. Ë We cannot send your order from our warehouse until June 1. Your order will be sent to you June 1.

12. Copyright © 2008 by Nelson Education Ltd. Ch. 2-12 Try Your Skill Change this sentence to show the reader benefits. Ì I have 15 different financial plans to offer my investors. You have 15 different financial plans available.

13. Copyright © 2008 by Nelson Education Ltd. Ch. 2-13 Five Ways Technology Can Improve Your Business Writing ÊCollecting information electronically ËUsing templates ÌImproving correctness and precision ÍAdding graphics for emphasis ÎDesigning and producing professional- looking documents, presentations, and webpages

14. Copyright © 2008 by Nelson Education Ltd. Ch. 2-14 End