1. Business Communication
Ch: 3 Adapting Your Message Ch. 4: Making Your Writing Easy to Read Ch. 5: Planning, Composing & Revising

2. Housekeeping Memos turned in today
Progress on branded letterhead/cards?
What do you remember about the communication theory presented?

3. Writing Process 1. Prewriting 2. Writing 3. Revising Analyze Research
Purpose Channel
Anticipate
Demographics
Response
Adapt
Reader benefits
Legal implications
2. Writing
Research
Organize
Compose
3. Revising
Revise
Proofread
Evaluate

4. Communicator control & audience participation vary with message purpose

5. Audience analysis questions

6. 3.1: Identifying audience roles
Initial--
Gatekeeper--
Primary--
Secondary--
Watchdog--

7. Organizational culture issues:
Flat vs. tall
What gets people ahead?
Diversity valued? Yes people?
Do groups ferret out problems? Answers?
How formal is the culture?
What are the goals of the organization?

8. Channel options…....Medium options
Which works best for 3.2: *Renters *Af. Am. bus. owners
Goals: Speed, feedback, detail, convenience, etc.
Face-to-face formal
Face-to-face informal
One to group
Teleconference, tape
Telephone
Voic
, attachments
Fax, courier, mail

9. 3.3 Defining “reader benefits”?
What could help convince employees that it would be in their best interests to use less paper

10. 3.4 Identifying objections & reader benefits
Objections to preparing a training video - what are the objections of users and authorities? - what benefits might occur? - who is easiest to convince?

11. How do reader benefits differ for varying audiences?
Becoming physically fit: - college students in job market - sedentary workers - people with high blood pressure - managers who travel frequently - older works

12. Legal Issues in Writing
Investment messages must be accurate
Safety information must be carefully worded with clear warnings
Marketing messages must not make claims that can’t be verified. Inspect means to examine critically & test Assure means to make secure or render safe
Recommendations must include positive, job-related information.

13. Be precise in meanings
He is (associated with, employed by, connected to) Wartburg College.
The specialized report has (a lot of, many, a warehouse of) facts.
If you find yourself (having, engaged in, juggling) many tasks, find ways to prioritize them.
We plan to (acknowledge, publicize, applaud) the work of exemplary employees.

14. Chapter 4: Making your writing easy to read
Writing style appropriate to audience: 4.7
Connotation vs. denotation:
Eliminate jargon, acronyms, etc.: 4.9
Use active voice & strong verbs: 4.10
Reduce wordiness: 4.11
Use parallel structure: 4.12
Use you-attitude: 4.13
Use topic sentences: 4.15

15. Improve sentence style and structure
4.14 & 4.16 (if time)

16. Ch. 5: Planning, Composing & Revising
What techniques can you use to gather ideas?
How does editing differ from proofreading?
What info must be checked in the revision process?
What issues develop when using boilerplate?
Revise 5.3