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Chapter 1 Communicating in Today’s Workplace Business Communication: Process and Product, 6e Mary Ellen Guffey Copyright © 2008.

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Presentation on theme: "Chapter 1 Communicating in Today’s Workplace Business Communication: Process and Product, 6e Mary Ellen Guffey Copyright © 2008."— Presentation transcript:

1 Chapter 1 Communicating in Today’s Workplace Business Communication: Process and Product, 6e Mary Ellen Guffey Copyright © 2008

2 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 2 Factors that Affect You in the New Workplace  Heightened global competition  Flattened management hierarchies  Expanded team-based management  Innovative communication technology  New work environments  Increasingly diverse workforce  Renewed emphasis on ethics

3 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 3 Noise Sender has idea 1 Sender encodes idea in message 2 Message travels over channel 3 Receiver decodes message 4 Feedback travels to sender 5 Possible additional feedback to receiver 6 The Communication Process – Basic Model

4 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 4 Example of a miscommunication  Walter Cronkite

5 Mary Ellen Guffey, Business Communication: Process and Product, 4e Ch. 1, Slide 5 Analysis of Flawed Communication Process Sender has idea Warn boater

6 Mary Ellen Guffey, Business Communication: Process and Product, 4e Ch. 1, Slide 6 Analysis of Flawed Communication Process Sender has idea Warn boater Sender encodes message “Low water!”

7 Mary Ellen Guffey, Business Communication: Process and Product, 4e Ch. 1, Slide 7 Analysis of Flawed Communication Process Sender has idea Warn boater Sender encodes message “Low water!” Channel carries message Message distorted

8 Mary Ellen Guffey, Business Communication: Process and Product, 4e Ch. 1, Slide 8 Analysis of Flawed Communication Process Sender has idea Warn boater Sender encodes message “Low water!” Channel carries message Message distorted Receiver decodes message “Hello Walter!”

9 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 9 Barriers That Create Misunderstandings  Bypassing  Differing frames of reference  Lack of language skills  Distractions

10 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 10 © Pixland / Jupiterimages Overcoming Barriers That Cause Misunderstandings  Realize that communication is imperfect.  Adapt the message to the receiver.  Improve your language and listening skills.  Question your preconceptions.  Encourage feedback.

11 Mary Ellen Guffey, Business Communication: Process and Product, 4e Ch. 1, Slide 11 Almost all of us, even as children, learn to speak so that we can be understood. But very few of us accomplish, even in a lifetime, the ability that we can speak so that we cannot be misunderstood. Larry Heikkinen

12 Exercise on Miscommunication Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 12

13 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 13 Communication and Formal Channels Written Memos, letters Annual report Company newsletter Bulletin board postings Orientation manual Electronic , Instant messaging Voic , Videoconferencing Intranet Oral Telephone Face-to-face conversation Company meetings Team meetings

14 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 14 Information Flow in Organizations - Formal Channels Downward flow Upward flow ManagersSupervisors SubordinatesSupervisees Coworkers Horizontal flow

15 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 15 Information Flow in Organizations - Formal Channels ManagersSupervisors SubordinatesSupervisees Flows from decision makers to workers Downward

16 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 16 Information Flow in Organizations - Formal Channels ManagersSupervisors SubordinatesSupervisees Flows from employees to decision makers Upward

17 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 17 Information Flow in Organizations - Formal Channels Horizontal flow Flows among workers at the same level Coworkers

18 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 18 Information Flows in Organizations - Informal Channels The grapevine, gossip from the break room to the water cooler  Carries unofficial messages  Flows haphazardly  Can be remarkably accurate  Is mostly disliked by management  Thrives where official information is limited

19 Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 1, Slide 19 Overcoming Barriers to Effective Communication  Encourage open, trusting environment for interaction and feedback.  Provide more information through formal channels.  Train managers and employees to improve communication skills.


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