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The Story So Far.... Know Your Audience Think before you write Think again before you send Check your document for tone Ensure that your message is –

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Presentation on theme: "The Story So Far.... Know Your Audience Think before you write Think again before you send Check your document for tone Ensure that your message is –"— Presentation transcript:

1 The Story So Far...

2 Know Your Audience Think before you write Think again before you send Check your document for tone Ensure that your message is – Audience-oriented – Purposeful – Economical

3 Choose a Channel Letter Memo Instant Message Telephone Call – Always follow up!

4 Informative and Positive Message? Use “Direct Organization” 1.Give good news first, or summarize main points 2.Give necessary details or background 3.Present any complications/negatives if necessary Do this as positively as possible 4.Explain any (remaining) reader benefits Remember that these may be intrinsic 5.End the letter; continue the relationship

5 Revise, Edit, Proofread Revise: – Move major sections – Add or remove information – Organize Edit: – Correct sentence structure/order Proofread: – Check spelling, grammar, format

6 Pay Special Attention to Format What this tells your reader: You’re a professional You’re accurate You’re careful You care about their business You care about their time You’re trustworthy

7 Special Topic: Subject Lines Subject lines should meet three (3) criteria: 1.They should be brief 2.They should be direct (like a preview) 3.They should be clear

8 Special Topic: Closings Closings should also meet three (3) criteria: 1.They should focus on the relationship 2.They should look forward 3.They should be positive

9

10 Questions On the general topic? About your assignment?


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