1. OBJECTIVE 7. STUDENTS WILL DEMONSTRATE UNDERSTANDING BY EXPLAINING QUANTITATIVE RESEARCH METHODS

2. WHAT ARE QUANTITATIVE METHODS surveys, correlations, experiments Things with actual numerical data

3. SURVEYS: Allows researchers to estimate something about a population  technique for ascertaining the self-reported attitudes or behaviors of people  usually by questioning a representative, random sample of people Answer the following questions: 1.Should we censor cigarette adds on TV? 2.Should we censor pornography? 3.Should we not allow cigarette adds on TV? 4.Should we not allow pornography?

4.  Random Sample  a sample that fairly represents a population because each member has an equal chance of inclusion  False Consensus Effect  tendency to overestimate the extent to which others share our beliefs and behaviors  Population  all the cases in a group, from which samples may be drawn for a study

5. DESCRIPTION

6. CORRELATIONAL The goal is to detect naturally occurring relationships and to assess how well one variable predicts another Researchers look through statistical associations… sometimes through survey responses or census data. Issues: Are you in a relationship? Do you have Direct TV? Cause and effect?

7. 8. STUDENTS WILL DEMONSTRATE UNDERSTANDING BY EXPLAINING QUALITATIVE PSYCHOLOGY RESEARCH METHODS.

8.  Naturalistic Observation  observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation

9. Case Study  Psychologists study one or more individuals in great depth in the hope of revealing things true of us all Is language uniquely human?

10. … Interviews Focus groups