1. Starbucks Cady Buscher Meredith Carlsen Miranda Farlow Anne Gamab Savannah Isbey

2. Mission Statement “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

3. Company History Started in 1971 $1 billion 10,000 th store

4. Now 191,000 FT employees B2B, B2C <21,000 stores Top Line:16.5 Billion Bottom Line: 2.1 Billion Market Value: $80.47

6. SWOT Strengths #1 coffee roaster in the world Rewards for customers Employee benefits Strong customer service Weaknesses “Machine Made” espresso shots Large corporation Stereotypes High prices Opportunities New products New distribution channels Cobranding/partnership http://mystarbucksidea.force.com Threats Competition on a LOCAL level Competition on a NATIONAL level Competition on an INTERNATIONAL level Consumer spending choices Rising COGS

7. Products & Services Single Cup Coffee Whole bean Coffee Kitchen accessories Community involvement Strong CSR

8. Your fix. Your way. At your door.

10. Goal Increase awareness Increase Gold Card membership

11. Target Market Ages 18-55 College Students Working Class

12. Perceptual Map Fast Service Slow Service High Quality Low Quality

13. Owned Social Media Update website Emails Mobile App

14. Push Notification

15. Earned Booth set-up & live promotion News Aggregators Guerilla Marketing

16. Live Promotion

17. Paid In-store Out of Store

19. Front Back

20. Evaluation Social media followers App download Gold Card members Delivery

21. Advertising Budget

22. Thank you!